(MENAFN- Newsfile Corp) Toronto, Ontario--(Newsfile Corp. - November 6, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (" Happy Belly " or the " Company "), a leader in acquiring and scaling emerging food brands, is pleased to announce that Heal Wellness (" Heal ") has secured its first U.S. real-estate location in the State of Texas-an important step towards our plan to build Heal into North America's leading smoothie and acai bowl brand. Heal Wellness is a quick-service restaurant (" QSR ") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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"Today's announcement is a major step forward for both Heal Wellness and Happy Belly as we enter the United States with our first secured real-estate site in Lubbock, Texas, home of Texas Tech University," said Sean Black, Chief Executive Officer of Happy Belly. "This is the 1^st site for our Texas-based multi-unit franchise partners, with a planned opening in 2026. Texas offers the exact demand profile we look for when expanding into the United States: a warm climate that drives year-round smoothie and açaí bowl consumption, strong population growth, active lifestyle demographics, and robust disposable income across major urban areas. This is the right market, at the right time, with the right brand."

Texas is among the most dynamic consumer markets in the U.S., supported by rapid immigration, a pro-business environment, and an energetic health-and-fitness culture. These fundamentals align with Heal's menu of better-for-you items, fresh smoothie bowls, açaí bowls, and smoothies. Positioning the brand to serve families, students, professionals, and fitness-minded consumers seeking quick, nourishing choices in a warm-weather market where cold and blended beverages perform strongly throughout the year. Further to these fundamentals, Lubbock is a fast-growing regional hub with over 270,000 residents and a wider urban area population of 360,000, anchored by Texas Tech University's 41,000-42,000 students providing a steady customer engine for year-round foot traffic and wellness-oriented demand.

The secured Texas site features high visibility and convenient access within a high-traffic retail corridor, consistent with the company's disciplined site-selection approach that pairs strategic real estate with experienced operators to drive strong unit economics. This U.S. beachhead complements Heal's ongoing Canadian rollout and demonstrates the portability of Happy Belly's asset-light, franchise-driven growth model.

Heal Wellness continues to accelerate its expansion, with 27 locations currently open and over 168 in development, contributing to 626 contractually committed retail franchise locations across Happy Belly's portfolio of emerging brands in various stages of development, construction, and operation. This announcement follows a string of recent expansion milestones for Happy Belly across multiple Canadian provinces, and now into the United States, reinforcing its mission to become a leading restaurant consolidator.

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"Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and now the United States to create long-term value for our shareholders."

" We are just getting started," added Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
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About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands. The Company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others.

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