(MENAFN- Market Press Release) November 5, 2025 6:22 am - Business World honours Alpha Coach Founder Ketan for redefining health and performance beyond the boardroom.

A Dual Win: Entrepreneurship Meets Endurance
There's a moment in every entrepreneur's life when you realise success isn't just about growth charts or funding rounds - it's about energy. It's about the ability to show up every single day with the same intensity you had on day one.
That's what makes this recognition special. Business World recently named Ketan Mavinkurve, Founder & CEO of Alpha Coach, among India's“Fittest 40 Above 40” - a celebration of leaders who've mastered the art of balancing business success with personal health and discipline.
For Ketan, it's more than an award. It's validation for a philosophy he's lived by for years - that physical strength and mental clarity are the foundation of great leadership.
From the Boardroom to the Bench Press: A Founder's Journey
Ketan's story isn't the typical founder narrative. Before fitness became his mission, he spent over two decades in finance and private equity - long hours, endless travel, and the constant buzz of deals and deadlines.
“I loved the adrenaline of the business world,” he recalls,“but I could feel it taking a toll. Late nights, erratic meals, no recovery - it adds up. You wake up one day realising that performance isn't sustainable without health.”
That realization led to the start of Alpha Coach - a platform built around the simple but powerful idea that fitness should be personal, measurable, and rooted in science. It wasn't just about workouts or macros. It was about building a system that helps people, especially busy professionals, stay consistent.
He applied the same analytical precision from his finance background to fitness - tracking data, building systems, and scaling solutions that actually work in the real world.
Today, Alpha Coach isn't just a company - it's a growing ecosystem helping thousands of people bridge the gap between intention and execution in their fitness journeys.
Balancing the Grind: Fitness as a Leadership Edge
For most entrepreneurs, balance feels like a myth. But Ketan believes fitness isn't something you“fit in” around work - it's what makes work possible.
His day starts early - often with a strength session at the gym or mobility work to offset the strain of desk hours.“I train five to six days a week,” he says,“but the real discipline is in showing up - even when you don't feel like it. That's where the mindset builds.”
It's not about perfection. It's about consistency.“Fitness doesn't have to be complicated,” he adds.“You don't need fancy supplements or 2-hour workouts. You just need structure - 60 minutes a day that belongs entirely to you.”
And that's exactly what Alpha Coach helps its users do - bring structure, data, and accountability into their health routines.
For professionals juggling demanding careers, that's a game-changer. As Ketan puts it,“Discipline isn't built in the boardroom - it starts in the gym.”
Message to Professionals: Redefining Success
This recognition also carries a bigger message for working professionals.
“We celebrate ambition, hustle, and performance,” Ketan says.“But what's the point of success if your body can't keep up with it? Fitness gives you the energy and the focus to perform better - not just at work, but in every part of your life.”
He often draws parallels between business growth and personal health: both demand clarity, patience, and long-term thinking.
· In business, you track metrics. In fitness, you track progress.
· In business, you adapt to challenges. In health, you adapt to setbacks.
· In both, consistency beats intensity.
This philosophy is what Alpha Coach now brings to thousands of users - from founders to professionals to first-time fitness seekers - helping them find that balance between ambition and wellbeing.
Alpha Coach Connect: Turning Mindset into Movement
What started as one founder's personal journey has evolved into a community-driven movement.
Alpha Coach has become one of India's most trusted fitness-tech platforms, offering personalized programs for nutrition, workouts, and coaching - all grounded in behavioural science.
But at its heart, it still reflects the same values Ketan lives by:

Discipline. Data. Long-term transformation.
The platform's ecosystem includes:
· Verified fitness coaches across India who provide individualized guidance.
· Smart tracking tools that go beyond calorie counting to help users stay accountable.
· Educational content to simplify complex nutrition and training concepts.
The idea is simple - to make fitness accessible, science-backed, and sustainable for busy people.
“Our users aren't bodybuilders or influencers,” Ketan says with a smile.“They're everyday people trying to show up better - at work, in relationships, and for themselves. Alpha Coach is here to make that easier.”
Growth, Impact, and the Future
In just a few years, Alpha Coach has scaled to thousands of active users and built a strong reputation in India's rapidly evolving fitness-tech space.
It recently launched the Alpha Coach Directory, India's largest verified network of fitness professionals, connecting over 6,000 coaches with users seeking trustworthy guidance. It's also expanding its corporate wellness programs, helping companies invest in healthier, more productive workforces.
And with the upcoming rollout of AI-powered coaching tools, the brand is set to make personalized fitness even more intuitive.
Still, Ketan insists the goal isn't scale alone.“We're not just chasing downloads or vanity metrics,” he says.“We're chasing outcomes. If someone can lose 10 kilos sustainably, fix their metabolism, or sleep better - that's the impact that matters.”
A Broader Movement: Fitness Beyond Aesthetics
The Business World recognition celebrates leaders who prove that fitness isn't about aesthetics or vanity - it's about mindset.
For Ketan, it's also about example-setting.
He shares,“When people see a 45-year-old managing a company, training consistently, eating right, and still having time for family - it challenges the old narrative that success comes at the cost of health.”
Alpha Coach, through its culture and leadership, reflects that same philosophy internally. Employees are encouraged to prioritize well-being. Meetings sometimes happen over walks. And physical performance is seen as part of personal development, not a distraction from it.
“Fitness teaches you everything business does - patience, resilience, feedback loops, and the ability to course-correct without ego,” Ketan explains.“That's why I believe strong leaders should also strive to be strong individuals - physically and mentally.”

Closing Quote
As the interview wraps up, Ketan reflects on what this milestone really means.
“This isn't about being on a list,” he says.“It's about representing a mindset. Health and success don't have to compete - they can coexist beautifully. If anything, fitness amplifies everything else. You think clearer, lead better, and live longer. That's a win that lasts.”

About Alpha Coach
Alpha Coach is a leading Indian fitness-tech platform built to make personalized health simple, accessible, and sustainable. Through its app ecosystem, verified coach directory, and AI-powered coaching tools, it helps users track nutrition, improve training, and build long-term healthy habits.
Founded by Ketan Mavinkurve, Alpha Coach is transforming the fitness landscape with data-driven insights, habit design, and one-on-one accountability - empowering people to achieve real results, for life.

MENAFN06112025003520003262ID1110303411