(MENAFN- PR Pundit) New Delhi, 3rd November, 202: Pulse candy, a popular brand from the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate, has introduced I’dia’s first-ever blow-controlled digital gaming experience c‘lled ‘Candy Day The Pulse Way: Surfing’Edition’ to celebrate National Candy Day 2025. Developed in collaboration with MakeAR, this innovative campaign integrates technology and interactivity to enhance consumer engagement, marking another pioneering step in Pulse's marketing strategy.

‘he game, ‘Candy Day The Pulse Way: Sur’ing Edition’ is accessible via a dedicated microsite, It invites users to surf through a virtual water body for 60 seconds, collecting Pulse candies while avoiding obstacles. The game will run for one week around National Candy Day. The campaign utilizes advanced motion and gesture recognition technology. The surfing action responds to the user's blowing gesture, which increases the surfing speed to collect the candies. This playful, participative digital adventure is primarily aimed at Gen Z and youth audiences. To maximize engagement, the game also includes features like leaderboards and social sharing options.

Arvind Kumar, Senior General Manager, Marketing, Confectionery, DS Group, commented, “Pulse Candy consistently aims to create novel consumer experiences. This ye’r’s blow-controlled digital campaign is a significant leap forward in P’lse’s journey of innovation. Candy Day 2025 demonstrates DS’Group’s commitment to technology, creativity, and innovation in deepening emotional connections with our audiences in exciting new ways. This campaign celebrates the joy of Pulse in an imaginative, interactive and tech-forward”manner.”

Targeting Gen Z, young adults and digital-first consumers, the Candy Day The Pulse Way: Surfing Edition campaign strengthe’s Pulse’s brand connection with modern audiences who seek interactive digital experiences. The initiative rein’orces Pulse’s standing as a pioneer in technology-driven marketing innovation. Building on the succes’ of last year’s #ScreamForPulse audio-controlled campaign, this gamified experience showcases Pulse's leadership in adopting next-level technology to deliver an advanced, immersive experience that em’odies the brand’s spirit of innovation, fun, and flavour.

About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Raj’igandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.

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