(MENAFN- KNN India) New Delhi, Oct 30 (KNN) US-based direct selling company Amway has announced plans to invest Rs 100 crore in India over the next three to five years to enhance its distribution network and expand its physical retail presence.

The investment will focus on empowering its direct-selling partners and strengthening supply chain capabilities, said Michael Nelson, President and CEO of Amway India, on Wednesday.

Nelson highlighted that India is one of Amway's three global manufacturing hubs and plays a crucial role in driving the company's future growth.

The presence of a local production base, he noted, helps Amway navigate geopolitical uncertainties and tariff fluctuations more effectively.

“For Amway, India is at the cusp of transformation. To drive this change, we are making significant investments aimed at strengthening our values and culture, accelerating product innovation to meet evolving consumer preferences, and deepening relationships with our distributors through education and training,” Nelson said.

Amway's upcoming investments will be directed towards expanding its product portfolio, improving digital infrastructure, and developing new training programs for its distributors.

The company aims to tap into India's growing demand for wellness and nutrition products, one of its strongest business segments globally.

With this strategic push, Amway seeks to reinforce its long-term commitment to India as a key growth market and innovation hub, aligning with the country's expanding consumer base and evolving retail landscape.

(KNN Bureau)

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