Alula Triumphs At World Travel Awards 2025 With Triple Win

2025-10-30 11:45:15

(MENAFN- Mid-East Info)

Destination named Middle East's Leading Cultural Tourism Project, Middle East's Leading Festival & Event Destination and Saudi Arabia's Leading Cultural Tourism Project

AlUla, Saudi Arabia –October 2025: AlUla has won in three major categories at the prestigious World Travel Awards 2025, reinforcing its standing as one of the region's most extraordinary destinations.

The ancient city in northwestern Saudi Arabia was named Middle East's Leading Cultural Tourism Project 2025, Middle East's Leading Festival & Event Destination 2025 and Saudi Arabia's Leading Cultural Tourism Project 2025.

Established in 1993, the World Travel Awards celebrate excellence across the travel, tourism, and hospitality industries, and are recognised globally as the ultimate hallmark of achievement.

This year's triple win continues AlUla's remarkable streak, having secured the same accolades in 2024, and the Middle East's Leading Cultural Tourism Project title in 2023. AlUla's repeated success at these awards is a testament to its enduring appeal and commitment to sustainable, community-driven tourism rooted in authentic heritage.

Renowned for its dramatic desert landscapes, AlUla is home to some of the region's most significant heritage sites, including Hegra, Saudi Arabia's first UNESCO World Heritage Site, celebrated for its remarkably preserved Nabataean tombs.

Its rich history spans over 200,000 years of human history and 7,000 years of continuous civilisation, brought vividly to life through immersive experiences year-round. Visitors are captivated not only by ancient monuments but also by striking natural beauty, world-class modern hospitality, and an unmatched line-up of events as part of the AlUla Moments calendar.

With its latest triumph at the World Travel Awards, AlUla invites the world to discover a destination where history, culture and luxury converge.

About AlUla:

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km2, includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The most well-known and recognised site in AlUla is Hegra, Saudi Arabia's first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of over 140 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.

Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Romans conquered the Nabataeans in 106 CE.

In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages, which has been recently listed on the UNESCO's Memory of the World Register. AlUla Old Town, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, was selected as one of the World's Best Tourism Villages in 2022 by the UNWTO.

MENAFN30102025005446012082ID1110271809

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.