Tuesday, 02 January 2024 12:17 GMT

Meta Q3 2025 Earnings Preview: AI Monetisation And ROI Concerns


(MENAFN- DailyFX (IG)) When is Meta reporting Q3 earnings?

Meta will release its third quarter results after US market close on Wednesday, 29 October 2025. The earnings call will be held at 1.30 pm Pacific Time.

Q2 2025 performance reflects AI optimism

The Facebook parent exceeded analyst expectations in the second quarter, beating estimates on both revenue and earnings. Operating margins were maintained at a healthy level despite continued investment in artificial intelligence (AI).

The company's Reality Labs segment posted a $4.5 billion loss, smaller than expected. Management highlighted progress on monetising the company's AI technology and revealed investment plans for talent and infrastructure.

Management's Q3 2025 guidance surpassing analyst forecasts also drove investors' optimism. The company projected revenue between $47.5 billion and $50.5 billion, well above analyst consensus of $46.2 billion.

This strong performance demonstrated Meta's ability to balance growth investments with operational efficiency. The results reinforced confidence in the company's AI-driven strategy.

Table 1: Q2 2025 financial metrics

Q2 Jun-25
Actual

Q2 Jun-25
Estimate at time of report

Surprise

Revenue
(US$ billion)

47.5

44.8

6.1%

Net income (US$ billion)

18.3

15.0

22.1%

Operating margin

43.0%

38.2%

4.8 pp

Source: Meta, LSEG

Key metrics to watch

Analysts expect Q3 revenue of $49.4 billion, representing 21.6% year-on-year growth consistent with previous quarters. The estimates sit closer to the upper end of management's guidance range.

Net income is forecast at $17.0 billion, marking 8.5% growth versus the prior year. The deceleration in growth pace is attributable to notable increases in expenses, especially research and development, and general and administrative costs.

This highlights the company's focus on advancing technology through investments in research and talent. Operating margin is expected at 38.7%, down from 42.7% in Q3 2024. Investors will scrutinise whether these investments translate into sustainable revenue growth and improved profitability over time.

Table 2: Financial results expectations

Q3 Sep-24
Actual

Q2 Jun-25
Actual

Q3 Sep-25
Estimate

YoY growth
analyst estimates

Revenue
(US$ billion)

40.59

47.52

49.37

21.6%

Net income
(US$ billion)

15.69

18.34

17.02

8.5%

Operating margin

42.7%

43.0%

38.7%

-4pp

Source: Meta, LSEG as of 22 October 2025

The five AI growth pillars

Monetising AI technology has become a crucial driver of Meta's business. In advertising, AI-powered recommendation models drove 5% more conversions on Instagram and 3% on Facebook. Generative AI features now contribute meaningfully to ad revenue, particularly benefiting smaller advertisers.

Advanced recommendation systems have created more engaging experiences, increasing time spent by 5% on Facebook and by 6% on Instagram in Q2 through better content suggestions and new AI video editing tools.

Meta is integrating business messaging AI agents into ads on Facebook and Instagram and e-commerce sites. CEO Zuckerberg predicts every business will soon have an AI agent.

Meta's generative AI chatbot – Meta AI – has been made available to over 200 countries and reached over 1 billion monthly active users. Content discovery, in particular, can be enhanced through Meta AI as users are able to ask questions about posts they see or even dub foreign content into their local language.

AI devices continue to gain traction, with Ray-Ban Meta glasses sales accelerating and new Oakley Meta models launching. The Quest headset ecosystem is also expanding its user engagement beyond gaming applications.

Figure 1: Meta Ray-Ban Display glasses Meta Ray-Ban Display glasses Source: Meta WhatsApp ads and smart devices diversify revenue

While advertising continues to dominate the revenue split, contributing 98% to total revenue, Meta has been looking for ways to diversify its sources of income.

Within advertising, the company has introduced ads within feed on Threads and the updates tab of WhatsApp. Users can now see ads from the status or channels of business WhatsApp accounts, a feature that could extend to other messaging functions across Meta's apps if it proves successful.

Other revenue from the Family of Apps (includes Facebook, Instagram, Messenger, WhatsApp, and other services) grew 50% in Q2, driven by WhatsApp paid messaging revenue growth. Meta Verified subscriptions also contributed.

While Reality Labs continues to show losses due to hefty technology development costs, Meta glasses have seen strong commercial traction. Ray-Ban Meta glasses sales more than tripled year-on-year in the first half of 2025, prompting Meta to ramp up production.

At the Meta Connect event in September, the company announced a series of upgrades to its Augmented Reality (AR), AI and smart glasses products. These include new Ray-Ban glasses with a full-colour display and a pairing smart band that controls the smart glasses.

Meta's progress in integrating AI into consumer-friendly wearable devices could provide a competitive edge. The company's combination of its extensive social media user base with AR-enabled hardware represents a unique positioning that competitors may find difficult to replicate.

Figure 2: Revenue (US$ million) breakdown by business segment Revenue contribution by segment Source: Meta Revenue contribution by segment Source: Meta Return on investment concerns mount

Meta is investing heavily in infrastructure to expand its superintelligence capabilities. One key initiative includes building massive AI 'titan clusters' data centres.

The first cluster Prometheus in Ohio will go live in 2026 and will house at least one gigawatt of computing power. Hyperion will be the next and will scale up to five gigawatts over the next several years.

These projects have dramatically increased the company's capital expenditure (capex). Year-to-date capex through June 2025 spiked to $30.7 billion, nearly double the spending in the same period in 2024. Full calendar year capex is projected to reach $66 to $72 billion. Free cashflow also declined 12% to $8.5 billion last quarter.

Investors will need evidence that infrastructure spending translates into revenue growth sufficient to justify the significant capital allocation shift and margin compression.

Key risks to consider

Meta's heavy reliance on advertising revenue, which accounts for 98% of total revenue, creates vulnerability to economic downturns and shifts in advertiser spending. Any sustained weakness in the digital advertising market could significantly impact financial performance.

Regulatory challenges remain a persistent concern in both the US and European Union. Potential restrictions on data usage, content moderation requirements, and antitrust investigations could limit the company's operational flexibility and revenue growth.

The timeline for meaningful revenue impact from AI features remains uncertain. While engagement metrics show positive signs, the sustainability and scalability of these gains over the longer term remain to be demonstrated.

Competition in the AI space continues to intensify, with rivals investing heavily in similar capabilities. Meta's ability to maintain its competitive position depends on successful execution of its AI strategy and continued user engagement across its family of apps.

Analyst sentiment remains positive

Wall Street sentiment has remained constructive, with 59 of 68 analysts assigning 'buy' or 'strong buy' ratings according to LSEG data, and one 'sell' recommendation.

Average target price has been revised materially upwards in late July from below $700 to $860 currently. This suggests approximately 17% upside from current levels. However, these targets reflect assumptions about successful AI monetisation that have yet to be fully validated by financial results.

Figure 3: Wall Street analyst estimates Source: LSEG, as of 22 October 2025 Source: LSEG, as of 22 October 2025

Among the Magnificent Seven, Meta ranks third in terms of year-to-date returns. The company trades at a forward price-to-earnings ratio of 24.72, the second lowest in the group after Alphabet, potentially offering relative value compared to peers.

Table 3: Valuation and performance of the 'Magnificent Seven'

Current price-to-earnings (P/E) ratio Forward P/E ratio YTD total returns (%)
Alphabet 27.32 23.75 32.75
Amazon 33.03 29.81 1.20
Apple 36.17 32.75 5.30
Meta 26.29 24.72 25.52
Microsoft 37.88 31.54 23.49
Nvidia 51.98 30.65 34.93
Tesla 249.34 203.87 9.60

Source: LSEG, as of market close on 21 October 2025

Technical analysis on share price

Meta shares staged a sharp rebound from April's sell-off, rallying as much as 66% before paring gains to current levels. The share price has traded largely sideways since reaching its historical peak in mid-August.

Technical indicators show stabilisation following October's correction. Should earnings provide a positive surprise, the share price may move back above the 50-day moving average (MA) at around $746. A move towards the historic peak at $796 could follow.

Conversely, disappointing results may drive prices towards the 200-day MA at around $674. While near-term chart patterns suggest potential for recovery, the stock remains vulnerable to disappointment given valuation is not exactly cheap.

It is worth noting that the share price gapped up 4% and 11% on the day following positive results in the previous two quarters.

Figure 4: Meta's daily price chart Source: TradingView, as of market close on 21 October 2025. Past performance is not a reliable indicator of future performance. Source: TradingView, as of market close on 21 October 2025. Past performance is not a reliable indicator of future performance.
  • This report does not contain and is not to be taken as containing any financial product advice or financial product recommendation.
Important to know

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

Ready to open an IG account?

Start your trading journey now

Open a live trading accoun Open a free demo accoun

MENAFN22102025000076011015ID1110230522



Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.

Search