One In Four Iphone Buyers Opts For Flexible Financing: Report
iPhone series
New Delhi: With the highly anticipated iPhone 17 hitting the market and creating buzz among Apple loyalists, new data records a notable rise in the use of flexible payment options, as one in four buyers between January and August 2025 opted for NBFC loans, credit card EMIs, or cashback schemes.
The data, released by leading omni-channel electronics retailer Croma, reveals that Apple continues to enjoy a dominant share in the premium smartphone segment, with flexible financing playing a key role in driving this growth.
“One in four iPhone buyers opted for NBFC loans or credit card EMIs/cashback schemes between Jan–Aug 2025, breaking down price barriers and making premium technology more accessible,” read the report.
It further noted that tier-2 and tier-3 cities - and not just metros - are driving growth in sales, with“some cities reporting over fivefold year-on-year increases”.
“While among tier-1 cities, Lucknow, Bhopal, and Jaipur posted the fastest growth, in excess of 35 per cent. The most surprising story lies in India's Tier 2/3 cities: Guwahati, Jabalpur, Varanasi, and Panipat, grew in the excess of five times year-on-year,” the report added.

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