Ellos Platform Publishes ANBA News

(MENAFN- Brazil-Arab News Agency (ANBA)) São Paulo – The Ellos Platform of the Arab-Brazilian Chamber of Commerce (ABCC ) will start publishing news from the Arab-Brazilian News Agency (ANBA) on Monday (1), providing content for its users. The platform was created by the ABCC to digitalize trade between Brazil and Arab countries and features a module called Easy Trade, through which the issuance of certificates of origin and document certification for exports are carried out electronically.

The platform's homepage-now with the news-will no longer be just a gateway to Easy Trade, gaining a new look and more interactivity.“We'll use the Ellos Platform's homepage to show users information that can make their lives easier-updated news about Brazil and the Arab world in economic, social, and cultural spheres, directly related to the trade balance between the countries,” says Helena Leite, Product Owner of the ABCC's Technology and Innovation Department.“We saw this as an opportunity since the platform already has traffic from exporters,” she adds.

ANBA is a news agency that covers Brazil's relations with the Arab world, including diplomatic affairs between the countries, commercial actions between the two regions, international trade developments, stories about Brazilian and Arab companies, as well as cultural and migratory connections between the nations. One of ANBA's key focuses is publishing news that can generate business, highlighting opportunities specifically for importers and exporters.

Founded in 2003, ANBA receives around 50,000 pageviews per month and publishes content in Portuguese, English, and Arabic. Its journalism team has traveled for coverage in 19 Arab countries and has won 11 journalism awards. In 2020, ANBA launched a podcast, ANBA Cast, primarily focused on providing market insights, information, and useful discussions for exporters. About one-third of ANBA's traffic comes from abroad, where the site has content-sharing agreements with Arab news agencies.

The Ellos Platform, where the agency's news will now be featured, currently has Easy Trade as its main tool, which is already in use for exports from Brazil to Jordan. This module uses blockchain technology to ensure security, traceability, transparency, and scalability. Through it, the export process to this Arab country can be carried out digitally, reducing time and costs and ensuring that the necessary documents are already available at the destination when the goods arrive at the port. Negotiations are underway to extend this digitalization to Brazil's trade with Egypt and Morocco.

Just like ANBA's news, starting on Monday the platform will also feature advertising spaces with information about the ABCC, so that companies can learn about the activities promoted by the institution and participate. A link to the ABCC's website, which lists all the services offered by the organization, will also be provided, along with guidance on the features and advantages of the Ellos Platform itself.

To access the platform, users need to log in through a registration process. Starting on Monday, not only companies-using their National Registry of Legal Entities (CNPJ)-but also individuals will be able to register. Once on the platform, if a user wishes to carry out an export to Jordan, they can follow the necessary steps to complete the process. If that is not their interest, they can simply access other links and content, such as ANBA's news.

Access the Ellos Platform here .

Translated by Guilherme Miranda

Supplied

The post Ellos Platform publishes ANBA news appeared first on ANBA News Agency .

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