Boldt BPI Boosts Campaigning Services With Two Senior Hires

(MENAFN- PRovoke) LONDON - European business strategy, communications and public affairs consultancy Boldt BPI has made two senior appointments to spearhead further growth by applying deeper digital engagement and paid media capabilities to campaigns.

In Germany, Jan Töpfer (pictured) has joined as a partner to focus on developing advanced campaigning services for clients, while in the UK, Shaun Frazao has joined in the newly-created role of European campaigns director.

Boldt BPI managing partner Jeremy Galbraith said:“By bringing in Jan and Shaun, we have signalled our intention to offer clients the most powerful and innovative integrated campaign services possible, and drive the most valuable outcomes when they face high-stakes challenges. The ability to make paid media strategy and digital policy communication an integral part of our work sets us apart from other international consulting groups. It answers the needs of clients to lead and navigate through intensive change, and to strengthen reputation and engagement.”

Based in Berlin, Töpfer joins from political communications consultancy Cosmonauts & Kings, where he led the consulting team and, for the past two years, also served as chief development officer on the management team. experience in public affairs campaign innovation, in particular through applying data and digital platforms to reach target groups with greater precision.

Töpfer said:“The use of data in combination with digital communication enables clients to be better informed, apply more incisive strategies, foster social and political dialogue and demonstrate clearer evidence of outcomes. In a rapidly changing communications environment, we see huge potential in Germany and across Europe to further enhance public affairs campaigning capabilities through the smart application of technology combined with deep political expertise.”

In the UK, to Frazao was previously at WPP, most recently as global head of data & technology, growth for WPP Media, and will bring deeper multi-channel expertise to client campaigns, delivering outcomes through data-driven audience targeting, strategic channel partnerships and advanced measurement techniques. In his new role, he will lead paid media strategy and capabilities for Boldt BPI's integrated client campaigns, working with BPI Group's paid media team in the US.

He said:“The rapid and profound changes that businesses are facing in Europe have made integrated campaigns a more important part of their reputation and policy arsenal. In a fragmented media environment and with misinformation swirling, our focus will be on making paid media strategy cut through to drive enhanced campaign outcomes.”

BPI Group – named as one of the 50 Best Agencies in Europe and the 50 Best Agencies in the UK by PRovoke Media this year – now has a team of around 110 in Europe, working across offices in Berlin, Brussels, Geneva, London, Oslo and Zürich for clients including Carlsberg and McDonald's.

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