Mercedes-Benz Singapore Speeds Off With New Communications Partner

(MENAFN- PRovoke) SINGAPORE - Mercedes-Benz Singapore has appointed Allison Worldwide as its strategic communications partner in an attempt to make the brand more present, personal and resonant in Singapore.

The partnership will span across earned media, influencer engagement, and social storytelling, beginning with LinkedIn as part of a broader phased strategy. More importantly, it aims to reflect Mercedes-Benz Singapore's ambition to deepen its connection with luxury customers who value innovation, craftsmanship, and individuality.

“Our ambition is to tell the Mercedes-Benz story in ways that inspire and excite, while staying true to the legacy that has made the brand iconic. With Allison, we've found a partner who understands both where we come from and where we want to go,” said Darren Ng, Head of Customer Excitement, Mercedes-Benz Singapore.

The collaboration has already delivered its first milestone G-HAUS, an immersive brand experience celebrating the iconic G-Class. Held earlier this month, the three-day activation introduced the all-new G-Class line-up – including the all- electric G 580 with EQ Technology – through immersive installations, curated lifestyle experiences, and community engagement.

“Mercedes-Benz is a brand that sets the pace for what luxury means today – and tomorrow. We're excited to partner with the brand and translate that vision into communications that are bold, relevant, and culturally attuned,” said Jeremy Seow, APAC chief operating officer at Allison Worldwide .

Looking ahead, the collaboration will spotlight initiatives such as MANUFAKTUR, the brand's bespoke customisation programme, and a series of activations designed to bring luxury closer to culture. Each initiative will build on Mercedes- Benz Singapore's mission to deliver not just vehicles, but experiences that move people – emotionally as much as physically.

Allison Worldwide was recently named one of the 36 Best Agencies in Asia . The list features agencies including global networks and independent boutiques, across a range of sectors and specialist practice areas, based on research by PRovoke Media editors.

The announcement follows the recent publication of PRovoke Media's list of the 14 Best Agencies in Australia and New Zealand and the 12 Best Agencies in India and South Asia .

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