Aamir Khan Skips OTT, Releases 'Sitaare Zameen Par' On Youtube Pay-Per-View

Aamir Khan has made an unusual move by choosing to release his latest sports drama Sitaare Zameen Par directly on YouTube after its run in theatres. The film will be available from August 1 on YouTube Movies on demand at Rs 100 (Dh4.5 approximately) and will skip other digital platforms.

The approach aims to make the film accessible to people, especially those who do not have access to theatres or streaming services. It will also be available in 38 other countries, including the US, UK, and Australia, with prices suited to local markets.

"For the past 15 years, I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons," Khan, who also produced the film, said in a statement.

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"With our government bringing in UPI and India becoming number one in the world in electronic payments, with internet penetration in India having grown dramatically and growing every day, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world."

The release will come with subtitles and dubbed versions in several languages to cater to wider audiences.

Sitaare Zameen Par is a sequel to the 2007 blockbuster Taare Zameen Par. In the sports drama, Aamir plays the role of a basketball coach who is tasked with training a group of neurodivergent children. It also stars Genelia Deshmukh.

The film, directed by RS Prasanna, hit theatres on June 20.

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