(MENAFN- GlobeNewsWire - Nasdaq) [220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Badminton Racket Market size & share revenue was valued at approximately USD 0.96 Billion in 2024 and is expected to reach USD 1.02 Billion in 2025 and is expected to reach around USD 1.86 Billion by 2034, at a CAGR of 6.9% between 2025 and 2034. The key market players listed in the report with their sales, revenues and strategies are Yonex, VICTOR, RSL, Lining, GOSEN, KAWASAKI, Carlton Sports, Wilson Sporting Goods, Babolat, Apacs Sports, COSCO India Ltd., Silver Sports India and others.

Austin, TX, USA, July 28, 2025 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “ Badminton Racket Market Size, Trends and Insights By Type (Carbon, Carbon Alloy), By Application (Men, Women), By Balance Point (Head-Heavy Rackets (Power-oriented), Even-Balance Rackets (Versatile), Head-Light Rackets (Speed/control-oriented)), By Distribution Channel (Online Retail, Offline Retail, Direct Sales), By Price Range (Economy Rackets, Mid-range Rackets, Premium/Professional Rackets), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034 ” in its research database.

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“According to the latest research study, the demand of the global Badminton Racket Market size & share was valued at approximately USD 0.96 Billion in 2024 and is expected to reach USD 1.02 Billion in 2025 and is expected to reach a value of around USD 1.86 Billion by 2034, at a compound annual growth rate (CAGR) of about 6.9% during the forecast period 2025 to 2034.”

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Overview

As per the industry experts at CMI, Market leaders in the badminton racket industry innovating with Yonex, Li-Ning, Victor, and Babolat have pioneered new developments in material science, ergonomic design, and sustainability. These brands are adopting smart technologies like swing sensors offering real-time feedback, as well as carbon fiber reinforced polymers with aerodynamic geometries geared toward performance optimization and player fatigue reduction. Aligned with global sustainability strategies, innovative practices that utilize recyclable materials promote innovation. Collaboration within the sports technology industry and with elite athletes accelerates R&D, while the strategies employed enable brand loyalty amidst fierce competition within the sector.

Key Trends & Drivers

• Increased Participation Opportunities and Recognition of Badminton as a Recreational and Competitive Activity : The recognition of badminton as a competitive sport is escalated by international events like the Olympics and the BWF World Tour, driving its popularity globally. Efforts are being made to institutionalize it at the school, college, and community club levels in the European and Asian continents. There is an increase in the sales of rackets with the rise in attendance at amateur and semi-professional levels. Additionally, sponsorship programs aimed at promoting sports, coupled with the government's infrastructural investments to make badminton facilities available as a leisure and high-performance activity, boost this growth.

• The Current Design and Framework of Badminton Racket : Modern badminton rackets incorporate materials like nanocarbon and titanium mesh, as well as shafts that are streamlined to enhance control and power, which makes playing more comfortable. The shock absorbing features and the lightweight frames improve a player's agility and reduce fatigue, enhancing endurance over long matches. These advancements make badminton equipment even more appealing to elite athletes, motivating them to buy these items frequently. To meet the constant changing expectations in the ailing badminton market, top badminton manufacturers such as Yonex and Li-Ning have adaptive R&D strategies aimed at enhancing performance to remain competitively relevant.

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• Athlete Endorsements and Sports Marketing Campaigns : Badminton champions Viktor Axelsen, PV Sindhu, and Kento Momota are transforming consumer culture with their endorsed products and branded racket lines. Their participation in global competitions greatly supports brand loyalty, trust, and advertisement. Sponsorship-funded collaborations and promotional efforts boost product differentiation and expand market share. Besides the premium profits from fan-driven markets tied to limited and signature editions, these items are also critical in boosting sales in fan-driven markets.

• Growth of Online Sports Retail and Direct-to-Consumer Channels : Information, customization, and reviews are now easily accessible with online shopping. It allows consumers from urban and semi- rural areas to access an arsenal of technology for comparison shopping. Amazon and Decathlon serve as examples, alongside many other branded stores. Control, interaction with customers, profit margin, and engagement with the consumer increase with DTC methods. Such digitally inclined youths can be found in developing countries, making targeting online essential.

Report Scope

Feature of the Report	Details
Market Size in 2025	USD 1.02 Billion
Projected Market Size in 2034	USD 1.86 Billion
Market Size in 2024	USD 0.96 Billion
CAGR Growth Rate	6.9% CAGR
Base Year	2024
Forecast Period	2025-2034
Key Segment	By Type, Application, Balance Point, Distribution Channel, Price Range and Region
Report Coverage	Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope	North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options	Request tailored purchasing options to fulfil your requirements for research.

(A free sample of the Badminton Racket report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the following:

• Introduction, Overview, and in-depth industry analysis are all included in the 2024 updated report.
• The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
• About 220+ Pages Research Report (Including Recent Research)
• Provide detailed chapter-by-chapter guidance on the Request.
• Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2025
• Includes Tables and figures have been updated.
• The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
• Custom Market Insights (CMI) research methodology

(Please note that the sample of the Badminton Racket report has been modified to include the COVID-19 impact study prior to delivery.)

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SWOT Analysis

• Strengths : Within this market patronage serves as an important advantage, especially with users from Yonex, Li-Ning, and Victor. The carbon lightweight frames and shock absorption technologies make marketing easier and the products more attractive. E-commerce platforms increase profits while expanding reach through direct consumer sales-these sales enable expanded reach while maintaining improved profit margins. Product demand continues to rise alongside the increasing popularity of badminton in Asia.

• Weaknesses : Advanced materials and high R&D spending increase manufacturing costs, deterring newcomers. The presence of unorganized local brands leads to a fragmented market and results in destructive price competition. Retail seasons, advocacy, and endorsements fractally intersperse predictable demand curves with extreme forms of discontinuity. Brand refreshes that are too aggressive and done too quickly will lead to an erosion of brand retention in developing markets where value retains supremacy over brand equity.

• Opportunities : Performance analytics powered by smart IoT devices enables engagement of youthful athletes. Brazil, India, Indonesia, and Vietnam are emergent economies looking to utilize the youth, wrapped with better training facilities. Sophisticated fitness wearables encourage more active participation through engagement continua. Eco-friendly rackets can be developed to build a pioneering sustainable brand while capturing leadership in the future-ready segment of the market.

• Threats : Emerging markets are especially susceptible to counterfeiting, which poses a serious threat to a company's brand value and financial returns. Combined with a focus on badminton and other non-essential items, reduced discretionary spending further compresses already thin profit margins. Moreover, the increasing market trend of multifunctional workout equipment is expected to further diminish the demand for specialized single-sport goods such as badminton rackets . Also concerning is the volatility in the costs of critical raw materials like resins and carbon fiber.

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Key questions answered in this report:

• What is the size of the Badminton Racket market and what is its expected growth rate?
• What are the primary driving factors that push the Badminton Racket market forward?
• What are the Badminton Racket Industry's top companies?
• What are the different categories that the Badminton Racket Market caters to?
• What will be the fastest-growing segment or region?
• In the value chain, what role do essential players play?
• What is the procedure for getting a free copy of the Badminton Racket market sample report and company profiles?

Key Offerings:

• Market Share, Size & Forecast by Revenue | 2025−2034
• Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
• Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
• Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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Regional Perspective

The badminton racket market can be divided across different regions such as North America, Europe, Asia-Pacific, and LAMEA. This is a cursory overview of each region:

• North America: The North American badminton racket market is growing steadily, spurred by public health concerns coupled with recreational and indoor sporting activities by younger generations. While badminton lags behind basketball and baseball, it is becoming increasingly available in fitness centers and metropolitan areas in the United States and Canada. Thus, colleges and sports clubs constitute the key markets. However, there is sparse public infrastructure available alongside expensive rackets which stunts growth. Asian brands are entering the U.S. market selling online, and multicultural centers are increasingly popular for training programs.

• Europe: Growth of the badminton racket market in Europe is boosted by active government policies stimulating physical education, emerging multicultural populations, and demand for environmentally sustainable and sophisticated sports equipment. Countries with strong competitive cultures, such as Denmark, the UK, Germany, and the Netherlands have well-structured leagues and training academies. Sustainable consumerism is increasing the demand for rackets made from carbon composites and recycled materials. Market growth is partially constrained by tariff volatility alongside high VAT costs on imported apparatus, particularly in the UK post-Brexit.

• Asia-Pacific: The Asia Pacific region continues to lead in terms of the global badminton rackets market revenue and volume share. Countries such as China, India, Indonesia, South Korea, Malaysia, and Japan take badminton very seriously, and they have well-established national training systems along with various international competitions. Companies like Yonex, Li-Ning, and Victor are major regional players that shape global markets due to their quick product development cycles, sponsorship deals with sportsmen, and economical pricing of their mid-tier and high-quality products. Increased urbanization, participation in sports by the youth, improvement in the standard of living among the middle class, and rising income levels also aid in the growth of the market. The APAC region continues to be the foremost source of innovation for racket and player-specific customization technologies.

• LAMEA: For the region of LAMEA, Brazil, the UAE, South Africa, and Egypt are primary focus areas of badminton rackets as they work towards becoming a concentrated urban center. Although lacking in badminton infrastructure, increasing focus on fitness, government-funded school programs, and growing Asian expatriate communities are aiding in growth. Interest in the sport is spreading in the Middle East through community expatriate-sponsored events and recreational clubs. The lack of local manufacturing facilities and organized leagues, high fixed import duties, and absence of formal leagues stifle advancement towards market maturity. For the first time, several attempts to provide rackets to primary and secondary school students have been made by several manufacturers who are designing simple, sturdy, and inexpensive versions aimed at novices.

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List of the prominent players in the Badminton Racket Market :

• Yonex
• VICTOR
• RSL
• Lining
• GOSEN
• KAWASAKI
• Carlton Sports
• Wilson Sporting Goods
• Babolat
• Apacs Sports
• COSCO India Ltd.
• Silver Sports India
• Others

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The Badminton Racket Market is segmented as follows:

By Type

• Carbon
• Carbon Alloy

By Application

• Men
• Women

By Balance Point:

• Head-Heavy Rackets (Power-oriented)
• Even-Balance Rackets (Versatile)
• Head-Light Rackets (Speed/control-oriented)

By Distribution Channel:

• Online Retail
• Offline Retail
• Direct Sales

By Price Range:

• Economy Rackets
• Mid-range Rackets
• Premium/Professional Rackets

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Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America

This Badminton Racket Market Research/Analysis Report Contains Answers to the following Questions .

• Which Trends Are Causing These Developments?
• Who Are the Global Key Players in This Badminton Racket Market? What are Their Company Profile, Product Information, and Contact Information?
• What Was the Global Market Status of the Badminton Racket Market? What Was the Capacity, Production Value, Cost and PROFIT of the Badminton Racket Market?
• What Is the Current Market Status of the Badminton Racket Industry? What's Market Competition in This Industry, Both Company and Country Wise? What's Market Analysis of Badminton Racket Market by Considering Applications and Types?
• What Are Projections of the Global Badminton Racket Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
• What Is Badminton Racket Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
• What Is the Economic Impact On Badminton Racket Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?
• What Are Market Dynamics of Badminton Racket Market? What Are Challenges and Opportunities?
• What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Badminton Racket Industry?

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Reasons to Purchase Badminton Racket Market Report

• Badminton Racket Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
• Badminton Racket Market report outlines market value (USD) data for each segment and sub-segment.
• This report indicates the region and segment expected to witness the fastest growth and dominate the market.
• Badminton Racket Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
• The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
• The report includes extensive company profiles, which include company overviews, insights, product benchmarking, and SWOT analyses for the major market players.
• The Industry's current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions.
• Badminton Racket Market Includes in-depth market analysis from various perspectives through Porter's five forces analysis and provides insight into the market through Value Chain.

Reasons for the Research Report

• The study provides a thorough overview of the global Badminton Racket market. Compare your performance to that of the market as a whole.

• Aim to maintain competitiveness while innovations from established key players fuel market growth.

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What does the report include?

• Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Badminton Racket market analysis.

• The competitive environment of current and potential participants in the Badminton Racket market is covered in the report, as well as those companies' strategic product development ambitions.

• According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report provides comparable data for the key regions.

• We have provided actual market sizes and forecasts for each of the aforementioned segments.

Who should buy this report?

• Participants and stakeholders worldwide Badminton Racket market should find this report useful. The research will be useful to all market participants in the Badminton Racket industry.

• Managers in the Badminton Racket sector are interested in publishing up-to-date and projected data about the worldwide Badminton Racket market.

• Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Badminton Racket products' market trends.

• Analysts, researchers, educators, strategy managers, and government organizations seek market insights to develop their plans.

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