(MENAFN- Investor Brand Network) Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is confronting what some analysts call its most serious threat yet: the rise of AI-powered search engines that could undercut its core advertising business. While Google remains the global leader in search, emerging competitors-most notably OpenAI's ChatGPT integrated into Microsoft's Bing-are shifting user behavior and advertising strategies, potentially siphoning off billions in revenue. Combined with regulatory pressures and a slowing digital ad market, Alphabet must innovate beyond its legacy model or risk disruption at its foundation.

As of 11:30 a.m. ET on July 10, 2025, Alphabet stock (NASDAQ: GOOGL) is trading at $178.22, down $0.65 (–0.36%), with intraday movement between $180.09 and $177.80 on volume of 7.6 million shares.

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About Alphabet Inc.
Alphabet Inc., parent of Google, leads in global search, digital advertising, cloud computing, and AI technologies. Through its platforms-Google Search, YouTube, Google Cloud, and Waymo-Alphabet drives innovation while maintaining a robust share buyback program and a consistent dividend. Its diversified business model and forward-looking investments support long-term resilience and growth.

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