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Brodeur Launches Service To Help Brands Show Up In AI Search
(MENAFN- PRovoke)
BOSTON - With more people using tools like ChatGPT instead of traditional search engines, Brodeur Partners has launched a new service to help organizations manage how they appear in AI-generated results.
The service, called Relevance AI, is built to help companies assess and improve their visibility across major generative AI platforms, as well as understand how those platforms are interpreting and presenting their brands.
“This is a defining moment for communications and public relations,” said Brodeur CEO Andrea Coville.“With Relevance AI, we're helping our clients ensure their messages are not just present, but also persuasive and relevant in the conversations that matter most, including those individuals have with AI models.”
Relevance AI includes four core services including a visibility audit that measures how likely a brand is to show up in AI-generated answers and how it's ranked; platform optimization that balances earned, owned, and digital messaging; content strategy designed to improve authority and credibility with both AI tools and human audiences; and ongoing monitoring to track performance and identify new opportunities.
Brodeur says the offering is grounded in its behavioral science-based Relevance methodology, now applied to the AI space. The firm's approach blends traditional communications strategy with newer optimization techniques like GEO (generative engine optimization), AIO (AI optimization), and AEO (answer engine optimization).
Relevance AI is also positioned as a cross-functional tool for organizations, with applications that extend beyond marketing. Coville said Brodeur is already using the framework to support internal communications, recruiting, and crisis responses when AI-generated content can impact everything from employee sentiment to how fast a company can regain control of a public narrative.
“We're prepared to assess and improve how GenAI is being deployed and used by all stakeholders, from marketing to employee recruitment and engagement, to customer service and beyond,” she said.“Optimizing messaging takes on a whole new meaning in the age of AI.”
The service, called Relevance AI, is built to help companies assess and improve their visibility across major generative AI platforms, as well as understand how those platforms are interpreting and presenting their brands.
“This is a defining moment for communications and public relations,” said Brodeur CEO Andrea Coville.“With Relevance AI, we're helping our clients ensure their messages are not just present, but also persuasive and relevant in the conversations that matter most, including those individuals have with AI models.”
Relevance AI includes four core services including a visibility audit that measures how likely a brand is to show up in AI-generated answers and how it's ranked; platform optimization that balances earned, owned, and digital messaging; content strategy designed to improve authority and credibility with both AI tools and human audiences; and ongoing monitoring to track performance and identify new opportunities.
Brodeur says the offering is grounded in its behavioral science-based Relevance methodology, now applied to the AI space. The firm's approach blends traditional communications strategy with newer optimization techniques like GEO (generative engine optimization), AIO (AI optimization), and AEO (answer engine optimization).
Relevance AI is also positioned as a cross-functional tool for organizations, with applications that extend beyond marketing. Coville said Brodeur is already using the framework to support internal communications, recruiting, and crisis responses when AI-generated content can impact everything from employee sentiment to how fast a company can regain control of a public narrative.
“We're prepared to assess and improve how GenAI is being deployed and used by all stakeholders, from marketing to employee recruitment and engagement, to customer service and beyond,” she said.“Optimizing messaging takes on a whole new meaning in the age of AI.”
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