Tuesday, 02 January 2024 12:17 GMT

Man Who Made Iphone Helping Sam Altman Bury It


(MENAFN- Asia Times) Sam Altman isn't just coming for your job. He's coming for your phone, and maybe your soul.

OpenAI just spent US$6.5 billion to acquire a secretive hardware company founded by Jony Ive-the man who helped make the iPhone what it is. You may not know Ive's name, but you've touched his work. Literally. Every day.

When we think of the iPhone, we automatically think of Steve Jobs-the black turtleneck, the enormous ego. The messianic charisma. But the real sculptor behind it was Ive. He's the architect responsible for Apple's sleek, seductive gadgets. He's the reason your phone feels like a lifestyle, not a tool. Ive turned cold metal into a fetish object.

Now he's back. But not with Apple. With OpenAI.

And that should make you pay attention. Because this isn't some design side-hustle or futuristic prototype for nerds in labs. This is OpenAI trying to build the first real AI-native device-a category killer designed not just to complement your phone but to replace it. A smart device that doesn't just respond to your voice, but listens when you don't speak. That doesn't wait for your command, because it already knows what you want.

The goal is clear: Kill the iPhone, the interface and the screen. Become the last machine you ever carry.

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