MSIG Malaysia Introduces Assisted Living Add-On, A Pioneering Achievement For Personal Accident Insurance

(MENAFN- The Arabian Post) KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 21 April 2025 – MSIG Insurance (Malaysia) Bhd (“MSIG Malaysia”) is proud to unveil MSIG PA Add-On: Assisted Living , a pioneering addition to its personal accident (PA) insurance portfolio. This latest enhancement marks a first-of-its-kind offering in Malaysia's general insurance market, addressing a critical gap in financial protection for individuals who might experience a sudden loss of independence due to accidents or unforeseen events.

Traditionally, coverage for assisted living expenses has been available only through life insurance policies. MSIG Malaysia is the first general insurer in the country to introduce this benefit as a PA add-on, providing policyholders with vital financial support for nursing care expenses.

The MSIG PA Add-On: Assisted Living is available exclusively to holders of Prime PA, Individual PA and Senior Citizen PA policies. It offers financial support of up to RM5,000 per month for a maximum of 12 months per injury, covering essential nursing care at a registered nursing home, care centre, or at home by a licensed nurse.

To qualify for claims, policyholders must be certified by a registered medical practitioner as being unable to perform at least three Activities of Daily Living (ADLs)-which include dressing, washing, toileting, mobility, transfer, and feeding. A follow-up assessment after six months is also required to confirm continued eligibility for claims reimbursement.

This add-on is designed to provide reassurance to individuals and loved ones by easing the financial burden associated with loss of independence. Whether for self-care or the well-being of elderly or disabled family members, the coverage ensures access to crucial assisted living support.

See also SonicWall's Zero Trust Network Access (ZTNA) Solutions Driving Success Tackling 2025's Biggest Cybersecurity Challenges

With affordable additional annual premiums starting from RM37, this add-on delivers substantial benefits while remaining accessible. Eligible policyholders include Malaysians, permanent residents, work permit holders, and their dependents, with entry eligibility ranging from 16 to 59 years old and renewability extending up to 80 years of age, subject to the respective policy type.

“As the first general insurer in Malaysia to provide assisted living coverage within a PA policy, MSIG Malaysia is paving the way for more accessible and affordable insurance add-ons that complement customers' existing policies for better financial protection,” said Mr Chua Seck Guan, MSIG Malaysia's Chief Executive Officer.“We recognise the impact of sudden disabilities due to accidents on individuals and families. This add-on reflects our commitment to ensuring policyholders have access to the care and financial support they need during difficult times.”

For more information about the MSIG PA Add-on: Assisted Living, contact an MSIG Insurance Adviser or call 1-800-88-MSIG (6744).

MENAFN20042025000152002308ID1109451292