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We. Elevates Dawn Beauparlant To Global President
(MENAFN- PRovoke)
SEATTLE - We. Communications has promoted North America CEO Dawn Beauparlant to global president as part of the agency's larger effort to spur growth.
In the expanded role, Beauparlant is responsible for driving the agency's strategic direction, enhance its industry impact, and lead key initiatives that further solidify its reputation as a client partner.
Beauparlant will work closely with global CEO Melissa Waggener Zorkin and the agency's global executive team to accelerate We.'s priorities, deepen collaboration across global markets and drive innovation in the way brands communicate with their audiences.
A nearly 24-year We veteran, Beauparlant will also continue to oversee the agency's North America region, a role she has held since 2019, while also expanding her focus to unify and amplify the agency's presence worldwide.
“With Dawn stepping into this role as a true partner to me, our agency is entering an exciting phase of evolution and opportunity,” said Zorkin.“For more than two decades, Dawn has played a pivotal role in shaping We. into the standout agency it is today. Her ability to blend a clear vision with deep client partnership has fueled our growth and impact. As she steps into this expanded role, her leadership will be instrumental in building the future of our agency, ensuring we continue to push boundaries and help our clients lead with clarity and confidence in a rapidly evolving world.”
Beauparlant's appointment comes three weeks after the agency, formerly known as WE Communications, rebranded as We . as part of its effort to refresh the firm's image as a forward-thinking comms agency.
In the expanded role, Beauparlant is responsible for driving the agency's strategic direction, enhance its industry impact, and lead key initiatives that further solidify its reputation as a client partner.
Beauparlant will work closely with global CEO Melissa Waggener Zorkin and the agency's global executive team to accelerate We.'s priorities, deepen collaboration across global markets and drive innovation in the way brands communicate with their audiences.
A nearly 24-year We veteran, Beauparlant will also continue to oversee the agency's North America region, a role she has held since 2019, while also expanding her focus to unify and amplify the agency's presence worldwide.
“With Dawn stepping into this role as a true partner to me, our agency is entering an exciting phase of evolution and opportunity,” said Zorkin.“For more than two decades, Dawn has played a pivotal role in shaping We. into the standout agency it is today. Her ability to blend a clear vision with deep client partnership has fueled our growth and impact. As she steps into this expanded role, her leadership will be instrumental in building the future of our agency, ensuring we continue to push boundaries and help our clients lead with clarity and confidence in a rapidly evolving world.”
Beauparlant's appointment comes three weeks after the agency, formerly known as WE Communications, rebranded as We . as part of its effort to refresh the firm's image as a forward-thinking comms agency.
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