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MWW Expands To Mexico City
(MENAFN- PRovoke)
MEXICO CITY - MikeWorldWide has opened a new office in Mexico City, creating a dedicated hub for content and digital production with plans to expand into a full-service PR offering across Latin America.
The office launches with a team of 10 local professionals and is led by senior art director Eugenia Villalpando. Creative oversight comes from executive creative director Chris Newkirk and VP of production Dina Graham, who are managing the studio remotely.
MWW said the expansion will enhance its ability to scale content production for global clients, particularly across digital and social platforms. The agency cited Mexico City's creative talent pool and cultural relevance as key factors in its decision to establish a presence in the market.
“Our goal is to build a content engine that reflects both the nuance of local markets and the demands of global storytelling,” Newkirk said.“Mexico City allows us to do that at scale with a team that brings both creativity and cultural fluency to the work.”
The new location adds to MWW's existing footprint in New York, London, and Los Angeles. It follows other recent moves aimed at strengthening its integrated service offering, including the launch of its in-house social and influencer agency, Everywhere, and the acquisition of Berk Communications.
The office launches with a team of 10 local professionals and is led by senior art director Eugenia Villalpando. Creative oversight comes from executive creative director Chris Newkirk and VP of production Dina Graham, who are managing the studio remotely.
MWW said the expansion will enhance its ability to scale content production for global clients, particularly across digital and social platforms. The agency cited Mexico City's creative talent pool and cultural relevance as key factors in its decision to establish a presence in the market.
“Our goal is to build a content engine that reflects both the nuance of local markets and the demands of global storytelling,” Newkirk said.“Mexico City allows us to do that at scale with a team that brings both creativity and cultural fluency to the work.”
The new location adds to MWW's existing footprint in New York, London, and Los Angeles. It follows other recent moves aimed at strengthening its integrated service offering, including the launch of its in-house social and influencer agency, Everywhere, and the acquisition of Berk Communications.
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