To Celebrate 70Th Anniversary, Taos Ski Valley Season Passes Offer Loyalty Savings, Perks And An Unparalleled Experience All Year Long

(MENAFN- PR Newswire)

The resort's Winter 26 season passes go on sale today with no annual price increase for renewals, and more benefits than ever before

TAOS SKI VALLEY, N.M., March 11, 2025 /PRNewswire/ -- In celebration of the resort's 70^th year, Taos Ski Valley today launched its robust lineup of Winter 26 season passes, offering loyalty savings of up to $100 to any guest who has held a Taos season pass in the last five years, effectively freezing last year's pricing for previous passholders. In addition to this value, all passholders new and old gain access to the most expansive set of benefits and perks the resort has ever offered, including the ability to 'buy now, ski and ride now.'

Tapping into the unique spirit and culture of New Mexico, Taos Ski Valley delivers a big-mountain ski experience plus a unique vibe: challenging terrain, local charm, a special confluence of cultural influence, and a resort that remains proudly independent. Passholders are the mountain's most loyal guests and bring much of the spirit, personality, and soul to the resort. This year's pass lineup is intended to honor them, and all pass holders from the last five years. Additionally, all those who purchase Kachina Plus and Kachina Winter 26 season passes can start to ski immediately this season.

"In celebration of 70 years of big mountain spirit, we want to show appreciation with loyalty savings for our community of passholders," said John Kelly, Chief Operating Officer, Taos Ski Valley. "Taos has stayed true to the soul of skiing, and we're more committed than ever to maintaining our unique vibe, extraordinary terrain, and big-mountain experience. Our community of loyal guests is an unmistakable component of our history and our future, and the loyalty savings are our way of celebrating the people who help make Taos Ski Valley a world-class experience."

Winter 2026 passes include:

• Kachina Plus Ikon Base Pass: For the ultimate mountain experience, the Kachina Plus pass is priced at $2095, or $1995 for passholders in the last 5 years. Enjoy unrestricted access to Taos Ski Valley in the winter with skiing/riding 7 days a week, with no blackout dates, plus summer access. This pass also comes with a $250 credit per season to Taos Ski Valley's signature base area hotel, The Blake ; an Ikon Base Pass with the option to upgrade to an Ikon Pass for an additional $500; 50% off tickets at Mountain Collective resorts; plus more added benefits than any other pass. This pass includes two unguided days at Silverton Mountain during their unguided season, and one free heli-skiing drop in December or January. Starting today, Kachina Plus pass holders can ski for the remainder of this winter season, a 'buy now, ski and ride now' benefit.
• Kachina: At $1475 or $1395 for passholders in the last 5 years the Kachina pass provides unlimited skiing and snowboarding with no blackout dates. Kachina also includes summer access, a $250 credit to The Blake, and 50% off tickets at Mountain Collective resorts. This pass includes two unguided days at Silverton Mountain during their unguided season, and one free heli-skiing drop in December or January. Starting today, Kachina pass holders can ski for the remainder of this winter season, a 'buy now, ski and ride now' benefit.
• Value: Priced at $925 or $875 for passholders in the last 5 years this pass offers skiing and riding 7 days a week, with holiday blackouts, plus summer access. This pass includes one unguided day at Silverton Mountain during their unguided season, and one free heli-skiing drop in December or January. Starting March 24, Value pass holders can ski for the remainder of this season.
• Midweek: The Midweek pass is available at just $525 or $495 for passholders in the last 5 years. This offers unlimited skiing and riding Monday-Thursday, with holiday blackouts. Starting March 24, Midweek pass holders can ski for the remainder of this season.
• High Noon: Also priced at $525 or $495 for passholders in the last 5 years, this pass offers unlimited skiing after 12 PM, 7 days a week, with holiday blackouts. Starting March 24, High Noon pass holders can ski for the remainder of this season.
• 5-Day: The 5-Day pass grants pass holders five days of skiing at Taos Ski Valley, with limited blackout dates, for $495New this year, the 5-Day pass grants additional benefits that weren't available before.

Discounted versions of all passes are once again available for military/first responders, seniors, Zia (ages 18-29) and youth. For complete pricing breakdowns and holiday blackout dates, visit .

Winter 2026 passes feature an abundance of benefits, including:

• Complimentary Summer 25 Pass: Kachina Plus, Kachina, and Value pass holders now receive a complimentary Summer 25 pass. Pass holders will enjoy unlimited summer access to lift-served mountain biking and Scenic Lift Rides. Midweek and High Noon pass holders can purchase the Summer 25 pass at a 50% discount.
• Credit at The Blake: Kachina Plus pass holders now enjoy a $500 credit at The Blake , with $250 for a summer stay and $250 for a winter stay. Kachina passholders receive a $250 credit specifically for Summer 25, and new this year, the $250 summer credit is extended to Value passholders.
• Buy Now, Ski and Ride Now : For the first time, skiers and riders can gain access to spring skiing as soon as March 11, with select pass purchases. This is the first time Taos has offered such early spring skiing access for next season's pass purchasers.
• All passholders get: 15% off food and beverage, 15% off class snowsports lessons, 10% off stays at The Blake, 10% off Via Ferrata and varying discounts at Taos Sports.
• 40% off walk-up Buddy Tickets : 8x for Kachina Plus, 6x for Kachina, 4x for Value, 2x for Midweek, High Noon.

To provide visitors with enhanced protections and flexibility, Taos Ski Valley season passes are once again offered with purchase plans allowing the ability to pay over 6 months when purchased in the spring or over 3 months if purchased in the summer at no additional cost. Visitors can also once again select to add Pass Assurance. The Spring Sale pricing is the best value for season passes and ends April 10, 2025.

"While we celebrate our 70th anniversary and our past, we're reflecting on the unique spirit Ernie Blake pioneered here," continued Kelly. "Our story is steeped in the rare and independent spirit he was, and we are dedicated to continuing that legacy so all our guests can experience it."

About Taos Ski Valley
Nestled among the highest peaks of New Mexico's Sangre de Cristo mountains, Taos Ski Valley is a year-round destination that delivers a pure mountain experience. Independently owned and operated, Taos Ski Valley strives to be better, not bigger. Whether skiing, riding, hiking, biking, or more, visitors of Taos Ski Valley are invigorated by the spirit of the outdoors.

Taos Ski Valley is the world's only Certified B Corporation® ski resort, making it a leader in the global movement for an inclusive, equitable, and regenerative society. Its commitment to protecting the environment is demonstrated by its effort to become a CarbonNeutral® certified business since 2021 and its goal to achieve Net Zero emissions by 2030.

Taos Ski Valley is proud to participate in the Mountain Collective and Ikon Pass programs, to earn Outside Magazine's #1 mountain resort ranking, and to be a Fast Company 2023 Most Innovative Company. To learn more about Taos Ski Valley, visit

SOURCE Taos Ski Valley, Inc.

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