Wednesday 2 April 2025 06:39 GMT

Engineering Prowess Drives Jawa Yezdi and BSA motorcycles to Introduce Segment-leading Customer Assurance Programme


(MENAFN- Adfactors PR) Bengaluru, March 4th, 2025: Classic Legends today announced the revolutionary "Jawa Yezdi BSA Ownership Assurance Program" for its motorcycle ranges, setting new benchmarks in the mid-capacity motorcycle segment and delivering unparalleled peace of mind for riders across India.
The comprehensive programme introduces a segment-leading 4-year/50,000 km standard warranty, complemented by extended coverage options of up to 6 years, positioning Classic Legends as a segment disrupter once again. This exceptional coverage stems directly from the company's deep trust in deriving price-performance from engineering excellence and manufacturing precision.
Unveiled during a plant visit at the company's state-of-the-art manufacturing facility in Pithampur, this Legacy in Motion initiative reinforces Classic Legends' commitment to not only producing outstanding motorcycles but also ensuring an extraordinary ownership experience.
"As pioneers who have consistently challenged industry norms, our engineering capabilities have given us tremendous conviction in our products," said Anupam Thareja, co-founder of Classic Legends. "We're now passing this assurance directly to our customers through the most comprehensive motorcycling assurance in the segment. Every motorcycle we create carries the soul of a classic but beats with the heart of a modern machine—from BSA's racing heritage that began on British circuits to Jawa's neo-classic revolution and Yezdi's adventure-ready spirit. Our motorcycles are engineered with precision and built with passion—that's why we can stand behind them with such confidence, offering peace of mind that's as timeless as our designs but as forward-thinking as our technology."
The Jawa Yezdi BSA Ownership Assurance Programme includes:
• 4-Year/50,000 km Standard Warranty: Offering segment-leading protection that demonstrates our engineering excellence, giving riders peace of mind that their motorcycles are built to last.
• Extended Warranty Options up to 6 Years: Premium coverage that builds confidence your bike will remain road-ready, addressing the stress of unexpected repair costs.
• 2-Year Anytime Warranty (within 6 Years total): A flexible solution that can be added when needed, even after your standard warranty expires—ensuring you're never without coverage.
• One Year of Complimentary Roadside Assistance (RSA), extendable up to 8 Years: Help when and where you need it, so you never feel stranded and always remain covered, even in remote locations.
• 5-Year Comprehensive AMC Package: Hassle-free servicing with predictable costs, eliminating unexpected expenses for a smooth ownership experience.
The First of Its Kind in India
Classic Legends' programme extends beyond new purchases, allowing existing Jawa, Yezdi, and BSA owners to secure extended warranty coverage even after their standard warranty expires—an industry-first initiative. This comprehensive approach ensures that all Classic Legends motorcycle owners, whether new or existing, can enjoy long-term protection and enhanced resale value.
Key features that set this programme apart include:
• Nationwide coverage and service by expert technicians
• "Zero payment" during service for consumables, labour, and wear & tear parts
• Complimentary pickup and drop service
• Protection from labour price fluctuations and inflation
• Transferable coverage enhancing resale value
• Flexibility to customise according to individual riding needs
Pioneering Across Categories
Classic Legends has established itself as a challenger across motorcycle segments in India—introducing the Neo-classic category with Jawa, disrupting the Bobber segment, making adventure motorcycling accessible with Yezdi, and bringing luxury classic motorcycles to India with BSA. Just as BSA's racing heritage began on legendary British circuits before conquering global markets, Classic Legends continues to push boundaries in both product engineering and customer experience.
The Jawa Yezdi BSA Ownership Assurance Program is available immediately across all authorised Jawa, Yezdi, and BSA dealerships nationwide. For more information about the programme and detailed coverage options, customers can visit their nearest dealership or the respective brand websites.


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