Checkers & Rally's Grows Frozen Foods Retail Lineup In Expanded Partnership With Lamb Weston

(MENAFN- PR Newswire) "Lamb Weston and Checkers & Rally's have built a strong partnership, not only developing the top-selling SKU within the FPO category but also collaborating to bring innovation to other product forms that incorporate Checkers & Rally's signature formula," said David Dufault, SVP & General Manager, Retail Sales at Lamb Weston. "Providing consumers with a restaurant-quality experience at home is a core strategy for Lamb Weston, and our long-standing relationship with Checkers & Rally's continues to create new usage occasions while boosting brand awareness."

The partnership agreement with Lamb Weston, a global leader in frozen potato, appetizer, and vegetable products, has been in place for 20 years. This collaboration allows the food wholesaler to sell Checkers & Rally's products in grocery stores and select retail outlets across the United States. Lamb Weston first introduced its line of Checkers & Rally's frozen fries in 2005 partnership has since grown to include Waffle Fries, Sweet Potato Fries, Onion Rings and Cheesy Potato Bites, which are sold in national and regional grocery and Target stores.

"Our partnership with Lamb Weston is among our most successful licensing agreements," said Kristin Edstrom, Director of Marketing II Global Food Retail & Product Licensing for Checkers & Rally's Restaurants. "This expanded agreement lays the foundation for another decade's worth of great-tasting products that are truly representative of the unique Checkers & Rally's Restaurant experience."

With their signature seasoning and crisp, crunchy texture, Checkers & Rally's Seasoned French Fries are the #1 selling licensed fries in the United States. The new grocery categories will enable consumers to enjoy even more Checkers & Rally's unmatched flavors.

To stay up to date on Checkers & Rally's news, visit Checkers . Also, get connected to Checkers & Rally's across social media by following @checkersrallys on TikTok , Instagram , Facebook and YouTube .

About Checkers Drive-In Restaurants, Inc.
Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value and people-first attitude, operates and franchises both Checkers^® and Rally's^® restaurants. With almost 800 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards, including: "#1 Most Craveable Fries" by Restaurant Business 2020 and 2018; Best Franchise Deal and "Best Drive-Thru in America" by QSR Magazine; Top Food and Beverage Franchise by Franchise Business Review; the "Hot! Again" award from Nation's Restaurant News and has consistently been ranked on Entrepreneur's Franchise 500.

About Lamb Weston
Lamb Weston is a leading supplier of frozen potato products to restaurants and retailers around the world. For more than 70 years, Lamb Weston has led the industry in innovation, introducing inventive products that simplify back-of-house management for its customers and make things more delicious for their customers. From the fields where Lamb Weston potatoes are grown to proactive customer partnerships, Lamb Weston always strives for more and never settles. Because, when we look at a potato, we see possibilities. Learn more about us at lambweston .

SOURCE Checkers Drive-In Restaurants, Inc.

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