Poem Adds New Reputation And B2B Comms Offerings

(MENAFN- PRovoke) SYDNEY - Earned creative communications agency Poem has launched a new culture-led reputation and B2B communications offering, Poem Resonate, partnering with corporate reputation consultancy, Phronesis, to provide a holistic service to brands that spans both consumer and corporate reputation needs.

The launch is in response to an increasing demand from global clients for culturally relevant reputation management, employee and B2B briefs that cross over between traditional corporate and consumer comms skillsets, it said in a statement.

The rise of social media, the increasing importance of brand reputation, and the demand for authentic human connection have ushered in an era where B2B marketing increasingly resembles B2C, requiring unique approaches for everything from crisis management and reputation strategy, through to people-first corporate comms, social media and B2B storytelling. The new offering will support Poem clients who are seeking to navigate the blurring of lines between traditional marketing disciplines while protecting their reputation.

Poem's work in 'earned first' comms reputation and B2B communications has already found success with consumer brands such as Nespresso, Uber, Amazon and Cashrewards, showing that earned media expertise, coupled with integrated channel storytelling, can more successfully influence brand reputation and business goals, it added.

"Today's consumers, whether they be individual customers or business decision-makers, crave authenticity and genuine human connection. They want to engage with brands that share their values, understand their needs, and demonstrate empathy," said Rob Lowe, CEO, Poem. "This shift necessitates a fundamental change in how businesses communicate and what channels they communicate through. By understanding the nuances of both corporate and consumer disciplines, Poem's new reputation offering will help develop integrated campaigns that effectively communicate with all stakeholders, from employees to investors to customers”.

"To engage and captivate corporate audiences today you need to provide more than just a compelling message - you need to earn the attention of every audience you engage with, internal or external," added Shane Allison, CEO, Phronesis. "Poem knows how to capture attention, and by bringing together our expertise we'll be able to extend the work they've been doing with clients to build, protect and maintain their reputation in a way that is culturally aligned with their employees and audiences.”

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