(MENAFN- The Rio Times) (Analysis) Researchers from Stanford University and Google DeepMind have developed AI technology capable of replicating human personalities with 85% accuracy after just a two-hour interview.

This breakthrough, published in arXiv , introduces "simulation agents," digital replicas designed to mimic human behavior. These agents could transform fields like social science, marketing, and public health but also raise ethical concerns.

The study involved over 1,000 participants who shared personal stories, values, and opinions during detailed interviews. Using this data, AI models created digital twins capable of answering personality tests, social surveys, and logic puzzles with striking similarity to their human counterparts.

Researchers tested the AI replicas and found that their responses matched 85% of the original participants' answers. However, the AI struggled with tasks requiring nuanced decision-making, such as economic games like the "dictator game," which assess fairness and contextual judgment.



This technology offers exciting possibilities for research. Simulation agents could replace human participants in studies that are too costly or ethically challenging to conduct in real life.

For example, researchers could model public reactions to policy changes or test marketing strategies without involving actual people. Businesses might use digital twins to predict consumer behavior or improve product design.
Ethical Implications of Digital Clones and AI Replication
Despite its potential, this innovation raises critical ethical questions. The ability to replicate personalities so accurately creates risks of identity theft and misuse.

Digital clones could be exploited for scams or misinformation campaigns, amplifying concerns already associated with deepfake technology. Additionally, the process relies on extensive personal data collection, sparking privacy concerns.

Experts emphasize the importance of understanding AI's limitations. While these agents excel at replicating personality traits and attitudes, they cannot fully capture human complexity.

Traits like empathy, creativity, and adaptability remain beyond their reach. These uniquely human qualities will likely become even more valuable as AI continues to advance.

For professionals and leaders, this development underscores the need to adapt. Integrating AI into workflows and focusing on irreplaceable skills like emotional intelligence and critical thinking will be essential for staying competitive in an increasingly automated world.

As AI blurs the line between human and machine capabilities, society must carefully balance innovation with regulation to ensure this technology serves humanity responsibly.

MENAFN14022025007421016031ID1109207292