Alternative Data Market To Surpass USD 398.15 Billion By 2032 Driven By AI, ML, And ESG Investing | Research SNS Insider

(MENAFN- GlobeNewsWire - Nasdaq) The alternative data market has been growing at a rapid pace due to the increasing demand for data-driven decision-making in businesses across sectors.

Pune, Feb. 10, 2025 (GLOBE NEWSWIRE) -- Alternative Data Market Size Analysis:

“ The Alternative Data Market size was USD 6.61 Billion in 2023 and is expected to reach USD 398.15 Billion by 2032 and grow at a CAGR of 57.7% over the forecast period of 2024-2032. ”

The Alternative Data Market is rapidly growing as businesses turn to data-driven insights to remain competitive. Unlike traditional data sources, alternative data such as satellite imagery, geospatial data, and transaction records provides unique perspectives on business, economic, and consumer behaviors. Digital transformation and IoT have increased data generation, driving demand for alternative data. Financial institutions, hedge funds, and businesses use these sources to gain granular insights. With the rise of ESG investing, alternative data also plays a key role in evaluating sustainability metrics, supporting more informed, socially responsible decisions.

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Major Players Analysis Listed in this Report are:

• 1010Data (1010Data Insights Platform, 1010Data Retail Analytics)
• Advan (Advan GeoData, Advan Foot Traffic Analytics)
• Dataminr (Dataminr Alerts, Dataminr Pulse)
• Earnest Research (Earnest Consumer Spend, Earnest Foot Traffic)
• M Science (M Science Transaction Insights, M Science Mobile Data Solutions)
• Preqin (Preqin Insights+, Preqin Pro)
• RavenPack (RavenPack News Analytics, RavenPack Sentiment Indicators)
• UBS Evidence Lab (UBS Alternative Data Insights, UBS GeoData Analytics)
• YipitData (YipitData Consumer Insights, YipitData E-commerce Trends)
• Preqin Ltd. (Preqin Hedge Fund Data, Preqin Private Equity Intelligence)
• 7Park Data Inc. (7Park Transaction Insights, 7Park App Usage Analytics)
• Convergence Inc. (Convergence Asset Management Data, Convergence Fund Insights)
• Eagle Alpha Ltd. (Eagle Alpha Data Sourcing, Eagle Alpha Sentiment Analysis)
• Geotab Inc. (Geotab Fleet Analytics, Geotab Location Intelligence)
• Jumpshot (Jumpshot Web Traffic Insights, Jumpshot E-commerce Analytics)
• JWN Energy (JWN Energy Market Intelligence, JWN Energy Data Insights)
• The Earnest Research Company (Earnest Consumer Data, Earnest Market Trends)
• Thinknum Inc. (Thinknum Web Data, Thinknum Alternative Data Platform)
• Talkingdata (Talkingdata Mobile Analytics, Talkingdata Consumer Insights)

Alternative Data Market Report Scope:

Report Attributes	Details
Market Size in 2023	US$ 6.61 Billion
Market Size by 2032	US$ 398.15 Billion
CAGR	CAGR of 57.7 % From 2024 to 2032
Base Year	2023
Forecast Period	2024-2032
Historical Data	2020-2022
Key Regional Coverage	North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Key Growth Drivers	. Increasing Use of AI and Machine Learning Technologies Expands the Alternative Data Market's Capabilities and Applications . Rise of Sustainable and ESG Investing Creates New Demand for Alternative Data Solutions

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By Type, Credit & Debit Card Transactions Dominate Alternative Data Market, While Social & Sentiment Data Drives Fastest Growth

the Credit & Debit Card Transactions segment captured the largest share of the alternative data market in 2023, holding a 19% revenue share. Card transaction data is immensely valuable as it provides real-time insights into consumer spending behavior, preferences, and trends. This data is particularly beneficial for businesses in finance, retail, and market research.

The Social & Sentiment Data segment is projected to experience the highest growth rate, with a CAGR of 61.07%. This segment is driven by the growing need for businesses to understand consumer sentiment and brand health through digital platforms. Social media, online reviews, and digital interactions are rich sources of data that can provide real-time insights into customer opinions.

By End Use, Hedge Fund Operators Lead Alternative Data Market, While Retail Companies Experience Rapid Growth

In 2023, the Hedge Fund Operators segment dominated the alternative data market with a substantial 55% revenue share, reflecting the increasing dependence of hedge funds on alternative data to outsmart their peers in investment strategy, hedge fund operators use alternative data sources like satellite imagery, credit card transactions, social media sentiment, and web scraping to unearth market trends, assess risks, and spot opportunities.

The Retail Companies segment is witnessing the largest CAGR of 60.79% within the forecasted period, From the increasing usage of alternative data by retailers in maximizing customer experience, optimizing supply chains, and also sales forecasting, retailers have been embracing much alternative data from multiple alternative sources, such as foot traffic analytics, credit card transaction data, e-commerce behavior, and social media sentiment.

Alternative Data Market Segmentation:

By Type

• Credit & Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Mobile Application Usage
• Satellite & Weather Data
• Social & Sentiment Data
• Web Scraped Data
• Web Traffic
• Other Data Types

By Industry

• Automotive
• BFSI
• Energy
• Industrial
• IT & Telecommunications
• Media & Entertainment
• Real Estate & Construction
• Retail
• Transportation & Logistics
• Other Industries

By End Use

• Hedge Fund Operators
• Investment Institutions
• Retail Companies
• Other End Use

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North America Leads Alternative Data Market in 2023, While Asia Pacific Emerges as the Fastest-Growing Region

In 2023, North America dominated the alternative data market with approximately 52% of the global market share. This dominance is due to the strong technological infrastructure, high investment in data analytics, and the presence of leading financial institutions and technology companies in the region.

Meanwhile, Asia Pacific is the fastest-growing region for alternative data, with a CAGR of 60.15% projected during the forecast period. This growth is primarily driven by the increasing adoption of AI and big data analytics, as well as the expanding digital transformation and e-commerce activities in countries like China, Japan, and India.

Recent Developments

• In October 2024 , RavenPack launched Bigdata.com, an advanced AI platform designed to transform financial research and decision-making. The platform enables users to interact with billions of financial documents in real-time, create custom research tools, and automate tasks, thereby accelerating the research process.
• In November 2024 , Advan Research Corporation, a leader in foot traffic and transaction data analytics, acquired Real Estate Intelligence (REI) from RetailStat, further expanding its capabilities in retail real estate analytics powered by mobile device location data.

Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics Impact Analysis

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Alternative Data Market Segmentation, By Industry

8. Alternative Data Market Segmentation, By End Use

9. Alternative Data Market Segmentation, By Type

10. Regional Analysis

11. Company Profiles

12. Use Cases and Best Practices

13. Conclusion

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