Boucheron Presents Its New Campaign Suspended Moments

introduction

Boucheron celebrates the union of two unique individuals.

In their unity, they respect and uplift each other.

Together, they create a partnership

where each person's light enhances the other.

Their strengths complement, their differences enrich,

and their love unites them while nourishing their uniqueness.

Unique together, because of love.

the campaign

Boucheron presents its new campaign Suspended Moments, which captures those moments of intimate connection when no words are spoken, but everything is said. On the one hand, there are snapshots conveying the deep affection between two lovers. On the other, a series of six product stills, where the Maison's creations also meet their match.

say it with a flower

The signature Pivoine solitaire blossoms afresh this year, as a pendant. This new peony in white gold, set with diamonds, draws on the Maison's savoir-faire to reinterpret the original flower in a contemporary design with equally pure lines. Delicately set brilliant-cut diamonds pave the petals that unfurl around its central bud, formed by a 0.15-carat diamond.
Pivoine pendant, paved with diamonds, in white gold

say yes with quatre

The Godron wedding band is reinvented this year, with a slimmer profile that retains the same signature aesthetic. An archival motif that has featured in Boucheron creations since the 1860s, the Godron is one of four patterns in the iconic Quatre collection introduced in 2004. Two rings melded into one, symbolizing the love that binds two beings.

Godron wedding band in platinum

other new creations

The Maison is also introducing more designs to its existing jewelry collections: a new Serpent Bohème necklace will be available in stores from February, while May will see another three designs added to the Quatre line.

Serpent Bohème Vintage Multi Motifs necklace, paved with diamonds, in white gold

Quatre Radiant wedding band, in platinum (available May 2025)

Quatre Double White Edition wedding band, paved with diamonds, in white gold and white hyceram (available May 2025)

Quatre White Edition pendant, paved with diamonds, in yellow gold, white gold, and pink gold (available May 2025)

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