Porter Novelli Bolsters Creative Team In London & New York
Date
7/30/2024 7:17:02 AM
(MENAFN- PRovoke)
NEW YORK & LONDON – Porter Novelli has bolstered its creative team on either side of the Atlantic with two new senior hires into its strategic services division.
Kam Ajerdi has been named US executive creative director, based out of the agency's New York City headquarters. Ajerdi joins Porter Novelli from Zeno Group where he was most recently was SVP, group creative director. He previously worked at Wunderman Thompson, where he was creative director, as well as Publicis Groupe and Havas Worldwide.
“The rapid adoption of new technologies in the market and complexity of consumer preferences demands sophisticated ways of thinking and working, along with vibrant creative energies, noted Kam.“I am excited to help Porter Novelli further accelerate client solutions through innovation, collaboration, and creativity.”
At the same time, Rowan Adams has been appointed UK creative director, based out of London. He joins from Play, the consumer PR agency he founded in 2020 , which has since been merged with original agency backer 72Point.
The strategic services division that both Adams and Ajerdi join is described as the“engine” powering Porter Novelli's new organizational structure, which is being rolled out by global CEO Jillian Janaczek as part of her '2024 PN Next' strategy. The team covers six capabilities: Data + Analytics, Strategy + Insights, Creative + Studio, Digital + Innovation, Earned + Influencer, and Paid + Platforms.
Adams said:“Communicating at the speed of culture requires data, strategy, and creative license, all of which lie at the heart of our strategic services engine. I am thrilled to join Porter Novelli during its next evolution.”
Janaczek added:“Porter Novelli is evolving the industry to combine a data-led and digital-first approach with an earned- first creative solution that integrates sharp minds with smart data to solve complex business challenges. Strategic, creative thinking is a critical step to doing this effectively for our clients, and Kam and Rowan are primed to take lead roles in this part of the business.”
Earlier this year, Porter Novelli named Sarah Shilling as its new EMEA CEO, and James Ruane as EMEA corporate and brand lead.
MENAFN30072024000219011063ID1108497930
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.