Aduro Wins Earned Media & Social Brief For Homebase

(MENAFN- PRovoke) LONDON - Aduro Communications has won a wide-ranging earned media and social media brief from home improvement giant Homebase, which is investing in its biggest integrated marketing campaign for more than five years.

The agency's remit spans organic social content, earned media
and press support, with a brief to“inject more personality” into the brand by refreshing its content and channel strategy – including Instagram and the introduction of TikTok – influencer management and the creation of content to complement Homebase's new TV and out-of-home campaigns. Homebase's previous PR agency was M&C Saatchi PR.

The earned media programme, which started this spring, has already had an impact on engagement and followers across Homebase's social channels, with 58% audience growth overall and Instagram engagement up by 127%.

Aduro social media and content manager Jasmine Botchey said:“It's been fantastic to partner with a client who has given us the creative freedom to bring their channels to life and engage with existing and new customers. Getting a brief to 'go have some fun on the channels' has enabled us to test, learn and try new content to see what's catching the eye of our audience.

“Our strategy around pop-culture moments and trending topics has gained some of our highest engagement from our audience. Recent talk about how humour is winning over consumers has certainly proven true for Homebase.”

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