Formula E Doubles Participation In Female Diversity Initiative For Season 10


(MENAFN- Dubai PR Network)

  • Formula E expected to double female participation in FIA Girls on Track programme, following Hankook London E-Prix activation.
  • Programme delivered events for young women in host cities and diverse communities across all 11 race markets, featuring 27 events.
  • 70 women from within the Formula E paddock delivered inspirational talks to participants.

LONDON, UNITED KINGDOW. 16 July 2024:
Formula E has today announced it expects to double the number of participants for its Season 10 FIA Girls on Track programme, presented by Hankook, as it heads into the double-header finale in London on 20th
and 21st
July.

Reaffirming its commitment to education and gender inclusivity in motorsport, the all-electric series is set to top more than 2,000 participants in its season-long campaign, surpassing Season 9's total of 1,080.

Focusing on engaging with young women from within host cities and their diverse communities, the programme provides an immersive educational experience with workshops at track along with offsite talks in schools and universities.

This season Formula E expanded its FIA Girls on Track experiences to local girls aged 12-18 at all race locations, delivering 27 events across 11 race weekends both at track and in communities. This season also saw 70 women from across the Formula E paddock deliver inspirational career talks, helping provide guidance and advice for varied roles across engineering, technology, driving, team management, sustainability, media and marketing.

During the day-long experience, women from within the ABB FIA Formula E World Championship took the girls through sessions focused on STEM subjects, motorsport, sustainability and media, including the opportunity to put their driving skills to the test on bespoke e-karting tracks or racing simulators. For the first time in Season 10, the experience also included one of the young women to have a role on the podium at every winner's ceremony.

London FIA Girls on Track Experience

For the last initiative of Season 10, Formula E will welcome more than 170 young girls to ExCel London for an experience filled with inspirational education workshops.

The FIA Girls on Track London experience will feature:

  • Welcome speech from Claire Williams OBE
  • Career talks, Pit Lane Walk, watching FP1, activation in the Gaming Arena, E-Karting and partner workshops on-site, led by women from within the paddock
  • A large activation space within the Allianz Fan Village, open to all across race days, featuring educational material around careers.
  • A panel discussion on the Allianz Fan Village stage on both Saturday and Sunday
  • Exclusive access event on Sunday - inviting an additional 50 participants to site
  • Free Allianz Fan Village Tickets for all participants

Julia Pall, VP Sustainability, Formula E, said:“The growth we have seen this year is testament to our commitment in improving diversity within motorsport. Not only have we seen a huge increase in participants, but the girls who are involved in the programme are purposefully from more diverse communities who would not ordinarily pursue careers in motorsport. If we are to truly change the landscape of world motorsport, we must start and support these grassroots initiatives that have already helped many women with their journey and careers into the industry.”

Myrah, who participated in the 2024 Diriyah event, said:“ I met so many amazing women who showed me a career in motorsport is possible, and I should never give up on my dreams.”

The Season 10 FIA Girls on Track programme is proudly supported by Hankook (Presenting Partner), ABB (Global Partner) and WAE (Official Partner), with the series' Official Partner, Allianz, supporting this initiative as a Global Partner.


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