Samsung AI ambitions rise amid employee strike in Southern Korea


(MENAFN) Samsung, which has recently reclaimed the top spot in global smartphone sales, is pressing forward with its ambitious plans in generative artificial intelligence, despite an ongoing and unprecedented "indefinite" strike by its employees' union in South Korea. This strike, which began on Monday due to unsuccessful negotiations regarding wages and social benefits, has not deterred the company from advancing its AI initiatives. During a conference in Paris on Wednesday, Samsung representatives declined to comment on the strike when questioned by Agence France-Presse, instead choosing to focus on the company's progress in AI.

Since unveiling its strategy in January, Samsung has been integrating its AI tools, branded "Galaxy AI," into its latest smartphones, the "S24" series. This integration is set to expand across a variety of products, including wireless headsets and smartwatches. TM Roh, head of Samsung’s mobile division, announced that the company initially projected embedding Galaxy AI into 100 million devices by the end of the year. However, due to rapid advancements, this target has now doubled, with expectations that Galaxy AI will be available in 200 million devices by year's end.

The explosive rise of generative AI in 2023 has ignited intense competition among leading tech firms. Samsung Mobile is investing over $1 billion to develop and enhance AI capabilities. TM Roh noted that Samsung Electronics, the parent company, is committing even larger sums to AI resource investments, although specific figures were not disclosed. Despite the labor unrest, Samsung remains steadfast in its pursuit of technological innovation, emphasizing its commitment to leading the AI revolution in the tech industry.

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