Ithra Calls On Best And Brightest From Across The Globe To Support Refugee Relief

(MENAFN- Asdaf News) Ithra, the King Abdulaziz Center for World Culture, is using the power of creativity to design sustainable solutions that improve the quality of life for refugees around the world.

It's all part of Ithra's Tanween 2023, the largest creativity platform in the Kingdom of Saudi Arabia designed to celebrate and inspire the creative process for architecture, fashion, digital media, product and graphic design professionals from around the globe who will gather here on November 1-4 for the sixth edition of the annual event.

This year 75 global innovators have been selected from a list of 300 applicants to participate in Ithra's first Mega Challenge designed to support humanitarian efforts to improve the lives of disenfranchised people. The Mega Challenge targets three tracks in need of innovative solutions: education, food security and power.

Knowledge experts in the fields of humanitarianism, innovation, education, food security, power and business development from the Kalimat Foundation, ACWA Power along with independent consultants have been secured by Ithra as mentors and jurors to curate the process and select three ideas (one for each track) that best meet all three criteria. Winning ideas will be submitted by Ithra to a list of qualified sponsors for evaluation and, pending approval, implementation in selected refugee camps in Mauritania, Zimbabwe, Jordan, Indonesia, Ethiopia and Bangladesh.

In another conference track Italian design firm Isola, in collaboration with Ithra, will present 'Routes to Roots' and exhibition that features live demonstrations and the works of 20 international designers that explore the power of scale in design to preserve cultural heritage and protect the environment.

Since its inception in 2018, Tanween has brought together over 75,000 creatives, innovators and global subject matter experts to redefine what design means in a rapidly changing world. Centered on the theme“scale”, this year's event, held in collaboration with Gulf International Bank Saudi Arabia and the Architecture and Design Commission, will continue to provide a platform for emerging and established designers from across the globe to showcase their work, engage in critical discussions and collaborate on innovative projects that make tangible contributions to society.

For more information on Tanween and Ithra's ongoing programs, visit .

MENAFN26102023007116015312ID1107308955