(MENAFN- PRovoke)
LONDON - Global PR and integrated communications agency Havas Red has promoted UK chief executive Rachael Sansom to the newly-created role of Europe and UK CEO.
The role has been created to bring“enhanced governance and focus” to the region as the group continues to grow; it currently has nine offices in Europe – in Madrid, Barcelona, Rome, Milan, Manchester, London, Dusseldorf, Hamburg and Paris – and 23 offices worldwide.
Sansom joined Havas Red in 2019 as managing director and was promoted to UK CEO in June 2022. In her enhanced role, Sansom will continue to report into James Wright, global CEO of Havas Red and global chairman of the Havas PR Network .
Of her new role, Sansom told PRovoke Media:“The network has gone from strength to strength – it's still only four years old and we have built it out rapidly, and it's time to give Europe that extra attention. Our European offices are all doing brilliantly, with a strong pipeline, and my role will be to work with them on regional new business leads and new products and propositions.
“For the next six months, the main focus will be on looking at how we leverage our creative credentials across the region, and how we move our Sway global influencer offering forward and tailor it more for our client leads in Europe.”
Wright added:“As we continue to attract more iconic brands in Europe and globally, it is important to ensure that we have greater operational governance to focus on our continued trajectory and maximize the opportunities we have in front of us now and those in the future. Strategically, to have someone of Rachael's skills, experience and passion to lead this next chapter in our development makes perfect sense.”
The agency's client roster includes American Express, Jaguar Land Rover, Galderma, Toyota, ManpowerGroup, Sanofi, Galderma, Adidas, Merck KGaA, Darmstadt, Germany, UNICEF and Project Hope, among others.
As well as introducing Sway this year, Havas Red has launched Peaks, a multichannel executive branding support service. Last year, it added Red Impact, a global offering that brings together its ESG and sustainability capabilities from across the world. Other global offerings include Health by Havas Red, which focuses on health and wellness, and Red Connect, a B2B content marketing practice.
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