(MENAFN- The Peninsula) The Peninsula
Doha, Qatar: Qatar's epicenter for innovation and entrepreneurship in design, fashion, and technology, M7 and Qatar's largest luxury department store, Printemps Doha, have announced the launch of the second season of 'The Collective' Retail Incubation Programme.
The programme aims to empower and equip emerging designers with the necessary tools and knowledge to develop a successful retail business.
Season two sees the expansion of the programme to a diverse cohort of seven Qatar-based and Arab startup designer brands across categories including abaya design, menswear, kidswear, footwear, and fashion accessories.
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Maha Ghanim Al Sulaiti, Director of M7, commented on the launch of The Collective season two, saying:“At M7, one of our main priorities is nurturing the innate creative talent of our local community, and driving growth in the creative industry in Qatar and the region. We are proud to continue our partnership with Printemps Doha in highlighting and supporting rising talents. The Collective embodies our dedication to not only empowering designers but giving them the necessary resources and dedicated mentorship to become the talents of tomorrow.”
The seven designers and brands on this season's programme are: Tagreed Omer with her namesake eveningwear brand, featuring unique hand-painted textile designs with unusual prints and patterns; Jassim Aljaber and Mohammed Alghanim with Vittorio, an elegant and high-end fashion menswear brand.
Noof Almulla employs fabric as a captivating tool and stylish medium to complement and mirror individuality within the realm of fashion in her abaya brand, Lin; Alanoud Al Hedfa, an abaya designer, whose brand Drizzle focuses on timeless, elegant, and minimalist pieces; Fatma Al Mohannadi, a sustainability-focused kidswear designer who provides high-quality, eco-friendly clothing which is both stylish and comfortable under her brand NINTH.
Maryam Al Malki and her self-named footwear brand which is brought to life through skilled artisans in Italy; this season also includes a standout regional Moroccan designer Nadia El Ouaoui, with her bespoke eyewear brand, Regard Sombre.
Guiding these aspiring talents is M7's dedicated team, with Roni Helou, a seasoned fashion designer from M7's programmes department, at the helm.
General Manager of Printemps Doha, Thierry Prevost, said:“Printemps Doha is proud to continue its collaboration with M7 on The Collective. We are committed to creating an environment where emerging designers can flourish, and this programme is a testament to that commitment. We look forward to presenting the next collection in our dedicated space here at Printemps Doha this November.”