Finn Partners Wins Dole Sunshine Company's Europe Account
Date
7/26/2023 3:14:58 PM
(MENAFN- PRovoke)
LONDON - Finn Partners European consumer team in London has been appointed as the first retained PR agency for
Dole Sunshine Company in Europe.
The agency will support the brand – which has previously only worked with agencies in Europe on a project basis – as it launches a series of new initiatives to drive trial of its range of packaged fruit products and snacks.
The Finn Partners consumer team, led by senior partner Liz Treversh, will develop a PR strategy in London that will be rolled out across other European countries, handled by its multi-market network.
Anna Kovaleva, senior marketing manager of
Dole Sunshine Company in Europe, said:“We have big ambitions in 2023 and beyond and are glad to have Finn Partners on board, as we look to dial up PR in the UK and more widely across Europe.
“One project in, we knew that the team understood our vision for the brand, plus their experience and contacts within the food and beverage, retail and lifestyle space are exactly what we need.”
Treversh added:“We're ready to go on some brilliant new projects for Dole and look forward to working with our network of teams across Europe to help grow their brand in 2023.”
Dole joins Finn Partners' global food and beverage and consumer portfolio, which includes Berry Brothers & Rudd, Filippo Berio, The World's 50 Best Restaurants, Little Caesars, Tofurky, Wagamama and Waitrose.
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