THE INSURANCE SECTOR DIGITAL MATURITY REPORT DIGITAL MATURITY REPORT UNCOVERS THE PERFORMANCE OF THE TOP 20 GLOBAL INSURANCE COMPANIES


(MENAFN- TRACCS) Amman Jordan ( May 2023) : based digital agency Ultimedia has created a comprehensive ‘Digital Maturity Report’ based on the Middle East’s top 20 insurance companies based on the Forbes Middle East list. The research and analysis took place to surface the need for digital transformation in the insurance sector.

The 20 insurance companies' websites were tested across 10 major aspects of digital marketing to uncover how each company's website performed in comparison to their competitors. The report also offers comparative insights against other sectors and provides guidance on how companies in the region can make better use of digital to become more effective.
SEARCH DATA SHOWS AN APPETITE FOR DIGITAL MATURITY IN THE INSURANCE SECTOR
Almost 75% of customers who attempted to purchase insurance online reported problems. Insurance companies are behind with their digital marketing strategies and aren't getting the best return on investment from their website. The report’s findings reveal the current digital landscape in the sector and highlight the big opportunities that insurance companies in the Middle East are missing out on.
The insurance sector has been exposed for its poor digital maturity. Companies need to adapt or risk leaving potential clients and employees dissatisfied with their online experience. This uncovered the need for companies sector-wide to elevate their digital transformation plans, but have not successfully completed as seen in our completed research.
This gives more digitally agile companies the opportunity to take advantage of this lack of domination in the insurance sector. Companies that become more digitally savvy will be able to accelerate their marketing results rapidly and increase visibility globally.

A QUOTE FROM CRAIG JOHNSON, ULTIMEDIA CEO
“Whether it’s streaming a Netflix series, ordering a takeaway, or buying a new car, information, products, and services are available 24/7 at the click of a mouse.

Customer experience should be a priority for insurance companies as satisfied customers are 80% more likely to renew their policies.

Personalising content to repeat visitors, based on the browsing activity from their first session, is a simple way to improve their experience.

ABOUT ULTIMEDIA
Established in 1995, Ultimedia has a long history of helping organisations across the globe to achieve their digital ambitions. We are proud to be the first Optimizely (foremerly Episerver) Partner agency in the Middle East and UK. We were recently acquired by the Remarkable Group due to our expertise on the ‘Optimizely’ platform. This means our clients benefit from the scale of a leading global digital agency and the expertise of a large multidisciplinary team with the exceptional customer service and attention to detail expected of a specialist partner.

We work exclusively with the Optimizely Platform and use Strategy, Experience, Engineering and Digital Expertise to unlock their digital potential for ambitious brands around the globe. We collaborate with our colleagues in our offices across the UK, Europe, USA, Middle East and Africa. This enables regular face-to-face contact with our clients and access to
talent in multiple territories.

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