Turkish E-commerce Site Trendyol Tops List of Fashion Brands on German Instagram
Date
4/16/2023 2:50:12 AM
(MENAFN) Trendyol, a Turkish e-commerce website, has become the most popular fashion brand among influencers on Germany's Instagram. The company ranked first in the list prepared by the Storyclash Influencer Marketing Platform based on the number of mentions by influencers on Instagram. Trendyol was the only Turkish brand on the list. In addition, SimilarWeb, a website traffic measurement and analysis service, listed Trendyol as the second-fastest growing platform in the fashion category on its Digital 100 Germany list based on visits and interaction rates. According to SimilarWeb's data, Trendyol increased its traffic by 266%.
Trendyol brings Turkish manufacturers together with 27 European countries to serve German customers via "trendyol.com/de" and "trendyol.com/en." The company is accelerating its e-export efforts to increase foreign exchange inflow to Turkey by supporting domestic production and manufacturers. Trendyol also delivers the products of domestic manufacturers to customers all over the world through more than 50 global e-commerce platforms. It enables domestic manufacturers to e-export to 100 countries.
Trendyol's success on Instagram and SimilarWeb's list highlights the importance of e-commerce and digital marketing in the fashion industry. With more people shopping online and relying on social media for fashion inspiration, e-commerce platforms that can offer a wide variety of products and a seamless shopping experience are likely to see continued growth. Trendyol's focus on supporting domestic production and manufacturers also reflects a growing trend toward sustainable and responsible fashion. As consumers become more environmentally conscious, they are increasingly seeking out brands that prioritize sustainability and ethical production practices.
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