SYDNEY - Tourism Tasmania has consolidated its global PR business with Red Havas.
Red Havas was named the government-backed tourism group's global agency of record following a competitive review.
The agency is assuming PR business that previously was handled by individual firms in different markets.
Red Havas, however, will continue to work with newly reappointed agency Julie Earle-Levine Consulting on PR in the US.
As global AOR, Red Havas will be responsible for crafting a global PR strategy for Tourism Tasmania, as well as executing campaigns across key markets.
The firm's remit focuses on boosting tourism to Tasmania by driving interest in the Australian island among international travelers through PR and content development, media relations, publicity, advocacy and influencer relationships.
Red Havas Australia will lead the global work, which will also be handled by the agency's New Zealand, UK, Singapore and US teams.
“Tasmania is a travel destination that punches well above its weight in terms of stories and experiences,” said Tourism Tasmania CEO Sarah Clark. "We're looking forward to working with Red Havas to really tap into those unique stories and increase our global presence across top-tier media outlets, while strengthening our ambition to make a positive impact on tourism around the world."
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