stc celebrates Kuwait’s National and Liberation Days with launch of new TVC

(MENAFN- STC) Kuwait, 19 February 2023: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, launched its latest television commercial (TVC) to commemorate Kuwait’s upcoming National and Liberation Days. The TVC comes as an initiative organized by the Company under its National Days campaign, which includes activities, programs, and special promotions launched throughout the month of February.
stc launched the production as part of its annual celebrations dedicated to the people of Kuwait and the nation. The TVC featured the well-known singer Bader Al-Shaeebi, with the production directed by the renowned Kuwaiti film director, Jassim Alharban. The launch of this TVC in celebration of Kuwait's National and Liberation Days is expected to have a positive impact on the community, reminding people of the country’s rich history and heritage. The production represents stc's commitment to the nation and its people, and symbolizes the Company's dedication to connecting communities, businesses and people through innovative technology.
Danah AlJasem, General Manager of Corporate Communications at stc said, “We would like to congratulate His Highness the Amir of Kuwait, Sheikh Nawaf Al-Ahmad Al-Jaber Al-Sabah, and His Highness the Crown Prince, Sheikh Mishal Al-Ahmad Al-Jaber Al-Sabah, may God protect and preserve them, on the celebration of Kuwait’s national holidays. Through its role as a digital pioneer, stc is committed to contributing to the country in various ways that help empower and strengthen the community. During celebratory occasions, such as the national holidays, stc is proud to showcase its love, devotion, and patriotism towards the people of Kuwait and the country.”

stc's participation in Al-Diwaniyah show on Marina FM to celebrate Kuwait National Days
Further discussing the vision behind the TVC, Ahmad AlNowaibt, PR and Social Media Manager at stc, was featured in a live broadcast in the studio of Al-Diwaniya show, which has been broadcasted on the popular Marina FM since 2005, which is one of the shows that was able to bring the audience back to listening to the radio with great passion. Al-Diwaniyah show is presented by Muhannad Youssef (Mic embalta3), with Dr. Hussein Al-Makimi and Fahad Kamil participating, who were able to form a special case in presenting the program with their lightness and the way they dealt with many issues of concern to society in a simplified manner for the listeners.
During the broadcast, AlNowaibt spoke about the concept behind the TVC whether through the lyrics of the song or the method of directing, while the song featured in the TVC was played on the radio for the public. AlNowaibt with the public relations team at stc, along with the talented team at Marina FM, organized several competitions and activities on the air in a spirit of joy and happiness to share the joy of national holidays with everyone, while introducing new promotions especially for the national holidays’ celebrations. The broadcast also coincided with the World Radio Day; an international day celebrated on February 13th each year.
In her comments on the TVC, AlJasem expressed that the positive feedback generated from the public regarding the concept behind the production reflects the values that stc holds closely to its heart when dedicating a message of appreciation to the people of Kuwait. When it comes to Kuwait, stc will spare no effort to reflect the true appreciation and sense of attachment it holds to the country.
AlJasem added, “We dedicate this production to the people of Kuwait. We are proud to celebrate amongst the Kuwaiti population on this special occasion and greatly believe in the private sector’s role to spread a positive impact. In line with our mission to provide unwavering support to the local community and the people of Kuwait, stc will continue to participate in and implement initiatives that will leave a long lasting and beneficial impact for the future generations.”
AlJasem concluded by expressing her sincere thanks to vision visuals as well as her appreciation to director Jassim Alharban and Wadha Alharban for their collaborative efforts in conceptualizing and producing the TVC, as well as the singer Bader Al Shuaibee and song composer Abdulaziz Lewis and song writer Abdulaziz al Abkal, and all those who played a role in the production process.
To find out more about stc’s events, promotions, and sponsorships, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit or contact the customer service center by dialing 102 for around the clock assistance.

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