Industry News In Brief (February 6, 2023)

NEW YORK - citizen Relations has created a new agency brand, called dComm3, to handle the firm's newly expanded digital offerings. Led by Citizen's chief digital officer Crystalyn Stuart-Loayza, dComm3 brings together a team of 15+ technical experts across strategy, activation and intelligence, embedding digital across the way earned programs are built, executed and measured with the goal of ultimately bringing brands into what's next in web 3.

WASHINGTON - Five independent PR firms have joined
The Change Agencies, the national Network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019. The five new member agency owners are Kristelle Siarza of Siarza Albuquerque, New Mexico; John Avila of
Avila Creative in Chicago; Bernadette Davis of
Bernadette Davis Communications
in Plano, Texas; Tammy Belton-Davis of
Athena Communications
in Milwaukee, Wisconsin; and Sonia Diaz of
Zaid Communications
in Miami. They join three existing member agencies led by managing partners Ben Finzel of RENEWPR in Washington; LaTricia Woods of
Mahogany Xan Communications
in Phoenix; and Tanya Churchmuch of
MuchPR
in New York.

NEW YORK - FTI Consulting's cybersecurity & data privacy communications team has launched a program directed at C-suite leaders in information security who are increasingly finding themselves in the spotlight both internally and externally. Secure Your Seat is a hands-on training program backed by research that provides insight into the unique obstacles these senior leaders face. Secure Your Seat will empower CISOs and other leaders in infosec to become better communicators and business leaders while articulating their technical expertise in a way that resonates with their audiences.

NEW YORK - Dawn Christian (pictured) has been named president of the PRSA Foundation. Christian is the CEO and founder of Belong by Dawn Christian, a leadership consultancy established on the principles of belonging as the core foundation of Inclusion, Diversity, Accountability, and Social Impact (IDEAS) practices. She is an expert at leading belonging + IDEAS initiatives through counseling executive leaders/teams, leveraging her proprietary framework of ethos-driven leadership principles, creating organizational culture strategies, and integrating industry best practices. She succeeds Dr. Aerial Ellis following the completion of her tenure as president.

BOSTON - Boathouse Group has launched a new offering called Narrative Transformation, an AI-enabled capability designed to advance the way organizations market themselves. The capability leverages dynamic market data accessed via best-of-breed technology to quantify and qualify how effectively an organization's strategy is breaking through. The data yields narratives that directly target threats and opportunities in the marketplace and transform boardroom strategies into marketplace execution. Using Narrative Transformation as a foundation, Boathouse creates integrated campaigns and channel engagement using any of four core capabilities - advertising, communications, social and digital.

NEW ORLEANS - Current Global is partnering with Dillard University on a master class in public relations. This partnership will give juniors and seniors studying public relations at the school an opportunity to apply classroom learnings with practical teachings from experienced agency professionals.
This semester-long class will provide students with an opportunity to learn from multiple agency professionals and gain practical experience. The course will culminate in April with an integrated campaign recommendation that students will present to a Black-owned small business client. Students also can apply for a paid summer internship at Current Global.

NEW YORK - Peppercomm has added two members to its advisory council of experts in humor, the Laughing Matters Council. They are Luvell Anderson, associate professor of philosophy and affiliate faculty in African American Studies and women's and gender studies at Syracuse University, and Malcolm Frierson, visiting assistant professor of African American studies at Loyola Marymount University. Anderson and Frierson will join council veterans Clayton Fletcher, David Horning and Liz Joynt Sandberg in delivering on the Council's mission to apply the principles of humor to drive positive workplace culture and long-term business success.

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