(MENAFN- Asdaf News) Riyadh –
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The second edition of the Saudi Media Forum, which Riyadh will host on February 20 and 21, will shift to a new horizon in the media industry to discuss the concept of“Media in a Changing World.” The first edition of the Saudi Media Forum discussed“challenges and opportunities in the media industry.”
In order to clarify the role of media and communication in the message that forms the foundation of contemporary societies toward promoting the values of diversity, tolerance, peace, coexistence, and respect for others, the forum emphasizes the significance of media and communication in human societies and encourages cultural and civil dialogue based on positivity and openness.
The forum also aims to become a regular gathering place for media executives, intellectuals, cultural figures, professionals, and specialists to discuss industry advancements, share ideas, and engage in productive dialogues. The event also emphasizes modern media issues in light of global shifts caused by media's expanding role in tackling problems and offering answers that have an impact on the future of media.
The forum, which brings together more than 1,500 journalists and stakeholders from Arab and foreign countries, as well as local and international officials, has become well-known since the publication of its first edition as a significant forum for leaders, experts, and researchers of the media industry for discussion and dialogue. During this time, they have reviewed more than 100 research papers, visions, and experiments while also participating in professional workshops and meetings.
Additionally, it offers a sophisticated professional setting where various viewpoints can be explored to enhance specialist knowledge in the media and communication industries. The role of the media is expanding daily in terms of its significance for human communities. Changes in reality have an impact on how the communication media reacts as well. The communications media environment is faced with many different variables and difficulties, necessitating the establishment of robust media in order for nations to improve their capacity for effective communication.
One tool of soft power that fosters influence and change both domestically and internationally is the media. With the rise of social media networks, there is a need for an environment that is conducive to young generations attending and participating in effective communication media. Whenever the media is effective and influential, it provides a sign of the community's effectiveness and healthy interaction.
Because of its rich diversity of resources and proactive involvement in bringing different points of view together, the Kingdom of Saudi Arabia today serves as a significant hub for activity around the globe. The leadership's dedication to the whole development process is what led to this. Riyadh is regarded as the most significant and influential center in the Middle East, and is the region's largest media and advertising market, in addition to being a rich environment in media experiences of all kinds, capabilities, cutting-edge facilities, and broad media space. It has 400 media companies, 25 local television channels, 80 media production houses, as well as 20 specialized local radio stations.
The Saudi Media Conference Award welcomed competitors from the press, television, and digital media in collaboration with the forum. Additionally, it honors well-known journalists who worked for Saudi and Arab media.
The Saudi Media Forum Award aims to promote competitiveness and professional innovation, recognize creative individuals, and advance media content and the media system in the Kingdom.
With the exception of the person of the year, who is selected by the award's board of directors, individuals are free to nominate themselves in any of the award's branches, and Saudi media organizations are free to nominate any of its affiliates in any of the award's branches.