Deloitte places USD79B price estimate on Rome's historic Colosseum

(MENAFN) The Colosseum, the most recognizable structure from ancient Rome, may contribute roughly 1.4 billion euros (USD1.4 billion) annually to Italy's gross domestic product, but its true worth is significantly more.

The "social asset value" of the Colosseum, or the intangible worth that Italians place on its very existence, is estimated by Deloitte LLP to be approximately 77 billion euros (USD79 billion).

The consulting firm stated in a study released on Monday, "this value is perceived by most Italians, and not just those who visit it.”

While estimating the Flavian Amphitheater's economic contribution—the Colosseum's official name—is straightforward enough, evaluating its worth is anything but. Simply add the direct value of tickets sold to an estimate of the influence its visitors have on other enterprises.

Deloitte bases its assessment on a poll that asks respondents how much they would be prepared to pay to maintain a good or service, in spite of that they make "no direct use of it, may not benefit even indirectly from it, and may not plan any future use for themselves or others.”


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