Ninja Honors Cultural Connection Through Food With New 'Recipe Of Me' Campaign'

(MENAFN- PR Newswire)

The brand created the 'Recipe of Me' program to celebrate its newest cookware - the Ninja™ Foodi™ NeverStick® PossiblePan™ and PossiblePot™ - and encourage consumers to celebrate their heritage

NEEDHAM, Mass., May 31, 2022 /PRNewswire/ -- Today, Ninja , the #1 brand in small kitchen appliances in the US1, and a part of JS Global Lifestyle Company Limited (HKEX: 1691.HK), announced its 'Recipe of Me' campaign to celebrate the launch of its newest cookware: the Ninja™ Foodi™ NeverStick® PossiblePan™ and PossiblePot™.

The Ninja™ Foodi™ NeverStick® PossiblePan™ and PossiblePot™ can replace 12 cooking tools and easily go from stovetop to oven to table, with trusted NeverStick® performance. This cookware is sold separately for $129.99 on NinjaKitchen.com.


>1The NPD Group/Retail Tracking Service, based on brand-level dollar sales, 52 weeks view for January 5, 2020-January 2, 2021; January 3, 2021-January 1, 2022. Categories covered under claim: kitchen appliances category group. 2Industry data from Frost & Sullivan industry report; market size, market share and ranking by retail sales value. Small household appliance-focused companies represent those that generated over 50% of revenue in 2020 through sales and household appliances. 

About JS Global

JS Global Lifestyle Company Limited (Hong Kong: 1691) is a world leading producer of small household appliances. As of Dec 31st, 2020, JS Global ranked number 3 among the small household appliance focused companies. It primarily operates three major brands: Shark, Ninja and Joyoung. The Company's success is centered around its deep understanding of consumer needs, and is built on its strong product innovation and design capability powered by a global research and development platform, marketing strengths driving high brand engagement, and an omni-channel distribution coverage with high penetration. 

About Ninja:

What we believe You can make it. Ninja believes that if you want to cook at home, you can. If you want to experiment more with recipes and ingredients, you can. If you want to cook dinner every single night, you can. If you want to be proud of what you're serving your family, you, without a doubt, can. We design tools and appliances that help you achieve endless opportunities with food, regardless of how much experience you have. It is our belief that if you have the desire to cook, that you can make it, and we're here to help you do it in ways that are fast, easy, and delicious.

Product Image Caption for Press Release

The Ninja™ Foodi™ NeverStick® PossiblePan™ and PossiblePot™ can replace 12 cooking tools and easily go from stovetop to oven to table, with trusted NeverStick® performance. This cookware is sold separately for $129.99 on NinjaKitchen.com.

CONTACT: Allie Chartoff, (781)-910-4974.

SOURCE Ninja

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