(MENAFN - Ogilvy) Dubai, UAE, 31 March 2021:With the Holy Month soon upon us, Carrefour– owned and operated by Majid Al Futtaim in the UAE–announced today its theme and plans for Ramadan 2021. The brand hopes to make Ramadan more affordable for its communities with its ‘Together we Share’ campaign, investing over AED 30 million which will be passed on to customers via offers and promotions available across its stores and online platform.
“After having carefully evaluated the current economic situation, we are investing more than AED 30 million into our 2021 campaign to allow everyone to enjoy the generous spirit of the Holy Month,” said Philippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail. “This Ramadan, we are encouraging our customers to donate to a range of local charitiesthrough our SHARE app and help create a world without barriers for people of determination and sensory impairments.We’d also like to thank our customers who have supported us over the past few years in distributing Ramadan boxesto those in needas part of our partnership with Emirates Red Crescent. Available again in 2021, we hope to continue this initiative in the coming years and remain at the forefront of supporting our communities.”
Customerswill be able to fill their shopping baskets with products that arediscounted by up to 70 per cent acrossnumerous categoriesthis Ramadan.Committed to providing exceptional value for its customers through every experience, Carrefour is planning several promotional initiativesthat include:35 per cent off on selected items as part of its ’One Day, One Offer’; rewards on SHARE points; and exclusive prizes, gifts and vouchers for customers when shopping in-store.
Carrefour is using its vast network of local suppliers to boost stock availability and meet the increased demand throughout Ramadan.Encouraging customers to buy local, Carrefour is offering 25 per cent cashback on SHARE points withthe purchase of all fresh, chilled and frozen UAE origin products every Monday. This gives shoppers the opportunity to choose healthier organic products, make sustainable connections, and support local farmers and suppliers.
There are so many ways to give backto the community as part of Carrefour’s initiatives this Ramadan. On the SHARE App, customers can choose to donate their points directly to Al Jalila Children’s Specialty Hospital, Al Noor Rehabilitation & Welfare Association for People of Determination or Senses, Residential & Day Carefor Special Needs.
In an effort to feed over 25,000 people,Carrefourhas once again partnered with Emirates Red Crescent to offer customers the chance to donate boxes containing long-life, essential food itemssuch as pasta, rice, and cooking oil. Boxes will be priced at either AED 50 or AED 100, with everything from the retailer’sown private label.
Keeping the profound spirit of giving, spirituality and connectionalive this Ramadan, Carrefour is offering its customers the opportunity to come together and join in its ‘Together we Share’ campaign. All of its promotions and offers will be available both in-store and on its online platforms,and for further information about these or any of its charitable initiatives please visit
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