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Many of the biggest online gambling companies are located in Europe. Many of them from Europe have however been penetrating other countries outside the continent and dominating there. They target nations with prospects of large gambling markets and begin to introduce their services. One of those nations targeted by these gambling companies in recent times is India.
Why are gambling companies targeting India?
There are several reasons India has become a target for these companies. The first is the large population in India. The only country in the world with a larger population than India is China. Due to this, India is always a good market for essential products. Furthermore, 41.24% of Indians are between 25-54 years old. This makes India a very fertile ground for online gaming.
Also, the availability of internet services is growing rapidly in India. Many more people are gaining access to the internet and making use of it. Currently, the country has more than 500 million active internet users. Many industries are taking advantage of this huge population of internet users and the gambling industry is not left out. There is also an availability of affordable smartphones in the country.
Between 2014 to date, India’s gaming market has attracted investments of more than $350 million from outside its borders. These gambling companies believe that with the available internet services and smartphones to use, Indians can access casino sites and enjoy gaming. It has been effective so far as the country’s iGaming market is already making so much revenue.
According to a report from Maple Advisors, the country’s gaming market is currently worth over $930 million. Looking at the progress of the Industry, experts have also predicted that the worth will grow at 41 percent yearly. By the end of 2020, the Indian gaming market is expected to be worth more than $1.1 billion.
As many other Indians begin to gain access to the internet, the number of gamers would certainly rise. According to reports, internet users in the country will grow to over 55 percent of the total population in 2021. European companies are offering huge bonuses and thousands of games to attract more Indian players.
Difficulties facing foreign operators
While many European operators sometimes offer more games and better bonuses, they have not been able to localize their content. Many of them neither offer Indian games nor offer customer support in Indian languages. They also do not offer local payment options. Indian online casino sites are still outperforming European casinos in terms of the number of players they are attracting. This is because they provide localized games Indians can relate with and also offer services in local languages. If these European companies begin to provide more local content, it may lead to total domination of the industry by them.
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