(MENAFN- MENAFNAuthors) If you own a website, no matter what it's about, then you should know about SEO. The whole essence of having a website is for people to visit and see what you have for them, either for sale or any other reason. In other words, the success of your website can be measured first by the amount of traffic your website gets. Here's a shortlist telling you what SEO is all about and what you need to know.
Keywords are the backbone of SEO
SEO rests on keywords. In other words, your website is optimized to rank on search engines for a particular word or phrase. That phrase is called a keyword. Part of how to do well in SEO is to choose the right keyword, which starts from doing keyword research. You want to rank for a keyword that a lot of users are searching for, while avoiding keywords that are overcrowded.
Third-party applications and sites can help with analyzing and selecting keywords you can target to rank for. Some companies like Riserr SEO help to gather this information and improve the visibility of your site.
SEO is an investment, not an expense
Many entrepreneurs seem to consider SEO some money-guzzling expense, but on the contrary, SEO is a valuable investment for the future. If you stick to SEO rules and play your cards right, you'll recoup your investment many times over. Compare the long-term effects of a well-planned SEO strategy to a social media strategy.
On most social media pages, you have to keep using paid adverts to keep traffic rolling in, and the minute you stop, over 90% of that traffic dries up. If you're visible on search results for the right keyword, then as long as that keyword is being searched, users would keep being directed to your website, at no additional cost. Amazing, yeah?
SEO and content go hand in hand
SEO and content are two peas in a pod that can't be separated. You can't separate SEO from good content. SEO works this way - you provide quality and valuable content for visitors, and in turn, search engines show your website to searchers. In other words, the better your content is, the easier it would be for you to rise in ranking.
SEO is divided into on and off-page optimization
If you want your page to rise in ranking in the search results pages, then you'll have to optimize your website to be crawled and indexed by Google quickly. Optimizing involves both on and off-page activities. On-page optimization refers to the activities you carry out on the page that you want searchers to find. It includes activities such as inputting keywords, adding alt text to images, adding meta descriptions to pages, and so on.
Off-page optimization involves actions that take place on your website, and not necessarily on the page. It consists of creating a proper linking structure, using backlinks, making your HTML and CSS codes readable by Google, optimizing your site for mobile, etc.
SEO is essential because today, people are asking a lot of questions on search engines, and if your website has the answers to those questions, then you'll get a lot of traffic. Solving people’s problems and following the guidelines above will improve your website greatly.
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