The stores in Oman have been launched under the joint venture formed last year by Future Retail, the retail arm of Future Group, with Khimji Ramdas. The retail chain with a high density merchandise and a wide range of fashion has designed its stores in Oman to create a superior experience for customers.

One of India's most popular retail fashion brands with several in-house brands such as DJ & C, Buffalo, Knighthood, Studio NYX and Shatranj, the retail brand has some of the most popular faces in India as its brand ambassadors – Katrina Kaif, Varun Dhawan and Diljit Dosanjh.

Sachin Malhotra, director, Future Retail said, 'fbb has successfully established itself as India's fashion hub. Oman has a large and relatively untapped market for fashion. I think there is a lot to offer to the Omani audience, especially to the fast growing millennials segment. Starting with two 'fbb' stores at Muscat and Sohar, we are geared to expand our footprint across the Middle East and make fbb one of the preferred global fashion brands.'

The fbb store at Mall of Muscat is spread across 20,000sq ft. The store has a wide range of fashion wear including casuals, ethnic, formals, activewear, kids and footwear. The store at City Centre Suhar which is spread across 12,000sq ft has a huge range of collection, and is located along the main commercial road on Batinah Expressway running through the centre of Sohar.

Rajesh Seth, CEO at fbb, said, 'We are really excited to launch our flagship stores in Muscat and Sohar. As a brand, fbb has always believed in growing with our consumers. This entry into Oman will help us cater to a newer set of audience and bring the best of value fashion to fashion lovers in the country.'

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