Rasasi Perfumes eyes strong growth in Kuwait amid surging demand for exclusive fragrances

(MENAFNEditorial)

Rasasi Perfumes eyes strong growth in Kuwait amid surging demand for exclusive fragrances

Company offers latest collection at the new stores in Arbeed Plaza and The Gate Mall

The regional fragrance and cosmetics market – projected to be worth $10 billion by 2015, is witnessing a strong growth, driven by high disposable incomes, a youthful population and a growing lifestyle trend in Kuwait, one of the fastest growing markets in the Middle East.

Amidst this strong growth, Rasasi Perfumes – one of the leading oriental fragrance brands across the GCC region – has announced the opening of its new stores in Kuwait as part of its aggressive expansion strategy in the country.

The new stores are integral to a GCC-wide expansion strategy undertaken by Rasasi, in the midst burgeoning growth trends for the fragrance industry. The new stores located at Arbeed Plaza and at The Gate Mall - the latest shopping destination in the country offering a unique retail experience. Rasasi's retail footprint in Kuwait includes outlets at Mubarakiya, Fahaheel, Jleeb Al Shuyokh, Manar Mall, Magateer Center, Al Jahara, Manshar Mall, Lulu Qurain, Qurain City Center & Sahari Mall.

The new stores follow Rasasi's latest retail format aimed at enhancing customer experience within elegant and sophisticated setting. Though following the latest retail trends, the ambience of the new stores are very Arabesque and true to the spirit of Rasasi as a leading oriental brand.

The Abreed Plaza and The Gate Mall stores offer the finest collection of perfumes with exquisite fragrances, concentrated oils, Dhanal Oud, mukhalats and loose Bakhoor products which are highly appreciated by the connoisseurs of perfumes.



Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: "The growing economic prosperity in the GCC, together with increased demand for modern Oriental fragrances in Kuwait, has actually driven the growth of our brand in the country and across the Gulf. Since last two decades of our presence in Kuwait, we have witnessed a consistently rising demand for our products, thereby creating huge opportunity for us."

He added: "Kuwait is one of the key markets for Rasasi and we endeavor to increase our presence across the country."

Rasasi's business has grown steadily since its inception nearly four decades ago. Considered amongst the pioneers of oriental perfume industry in the region, Rasasi has created some of the most loved and iconic perfumes that have become an integral part of region's perfume tradition. The brand operates over 161 stores across the GCC.


About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has built on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 161 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 60 countries across the globe through a strong distribution network. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Face book https://www.facebook.com/RasasiGCC.



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Shadi Abou Assi
Into All Marketing Solutions
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