(MENAFN- Muscat Daily) Muscat- The Ministry of Tourism (MoT) is engaged in a large-scale local and international promotional campaign of the khareef season in Dhofar.
This is part of the ministry's efforts to promote tourist season in the governorate and attract more tourists to enjoy khareef season which goes on from June 21 till September 21.
The campaign is expected to strengthen the tourism sector. The promotion continues throughout the year in all forums, through advertisements and media. It is also meant for all tourist destinations in the country. The ministry wants the influx of tourists to continue throughout the governorates of the sultanate with diverse climate.
Salem bin Udai al Ma'amari, director general of promotions at MoT, said that the ministry has been promoting the khareef season in Dhofar in particular, and the sultanate in general, throughout the year through its foreign offices, especially in the GCC countries. It is also participating in international tourism conferences, exhibitions and marketing events.
He said that these campaigns and participation contributed to the growth of the number of tourists along with the development of the sector.
The ministry also launched promotional campaigns in the cinema halls of the UAE, Qatar and Kuwait as one of the most effective marketing options.
It also launched a marketing drive on the social media platforms. He said that the ministry was working on an advertisement arrangement with a transport company to promote Dhofar and other tourist sites through some of its buses. This advertisement campaign will begin in coming weeks.
He said that the ministry was preparing to launch promotional campaigns through television channels and radios in neighbouring countries, beginning from July to broadcast promotional content about khareef season in Dhofar.
He said that the tourism office of the ministry in Dubai will launch marketing campaigns for the khareef season in the UAE.
Ma'amari said the khareef season is one of the top priorities in the ministry's promotional schemes in the GCC countries. It is meant to attract a larger share of Gulf tourists in the summer season due to various reasons.
He said that the promotional campaigns, which were carried out mainly in the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain were varied. For this purpose, direct marketing method through tour operators were used.
The ministry held several rounds of direct and indirect meetings with tourism companies in the GCC countries.
He pointed out that the tourism office in the UAE recently launched a two-month marketing campaign with Musafir.com, the first travel website of the UAE.
He added that a joint marketing campaign was underway for three months to attract tourists to the sultanate.
It is being done in cooperation with Holiday Factory, a large German tourism company with 500,000 followers on social media.
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