SINGAPORE - Media OutReach - 17 March 2017
-PSB
Academy (PSB), Asia's Future Academy, was recognized at this year's Southeast
Asia Marketing PR Awards for its Future Academy branding initiative dubbed,
"The Relaunch of a Singapore Education Icon".
(PSB Academy was lauded for its 'Relaunch of a Singapore Education Icon' at Marketing Magazine's Southeast Asia PR Awards 2018.)
PSB was
conferred the award in the best brand relaunch category, which award organizers say "recognises the best
campaign that has revitalized or repositioned an established brand". Other
contenders include
insurance giant AXA and consumer goods leader Unilever.
In 2016, PSB launched its
new Future Academy identity that built on its heritage as one of Singapore's
earliest productivity champions to become a leading pan-Asian private education
institution that is today, reputed for delivering on a brand of education that
prepares students for the New Economy.
Since then, PSB has been
conferred over six industry awards*, including "Best Private Education
Institution in Singapore" and "Education Institution of the Year". In 2017, the
Academy was also accorded a prestigious PRISM award by Singapore's apex chamber
for communication practitioners, the Institute of Public Relations Singapore
for its "Overall Outstanding Corporate Reputation programme".
Strong performance bolstered brand relaunch
Last year, PSB inked
exclusive partnerships with education technology (edtech) platforms like
Pearson to enable its over 12,000 students to access and enjoy learning from
anywhere, at any time, on any device.
The Academy also invested
in a S$15 million City Campus designed for new learning pedagogy such as
"flipped classroom" formats and "go-to-lectures" facilities
which enable working adults to attend classes virtually, and engage with their
peers and lecturers via video conferencing. By integrating learning windows for
working adults across multiple platforms, PSB has combined the benefits of
personalised learning journeys as well as guided learning formats to bring
students the best of both digital and physical worlds.
Amid reports of dire
employment rates of students from private schools in general, PSB's approach to
teaching has yielded strong graduate outcomes. According to research firm
Idstats**, close to nine in 10 graduates from PSB found employment, including
part-time work, upon graduating, while six in 10 benefitted from pay raises and/or
better career prospects. In a sector that is reportedly shrinking by
double-digit percentages, PSB registered double-digit percentage growth in
student numbers for two consecutive years.
"We are both humbled
and honoured for being recognized by Marketing Magazine's PR Awards this year
for the great strides that we've made as Asia's Future Academy. But instead of
resting on our laurels, we will work even harder to build on our reputation for
producing industry-ready graduates, to help even more people in our region
thrive in the New Economy. I wish to thank our colleagues, students and
partners for their confidence and support", said Derrick Chang, Chief Executive
Officer, PSB Academy.
Building on its strong
growth momentum, PSB will be relocating and upgrading its laboratories at their
second campus in Delta, to a new multi-million-dollar STEM Campus with a focus
on disciplines in science, technology, engineering and mathematics by April
2018***. Designed in collaboration with both academia and industry, PSB's STEM Campus
will host students from its School of Life and Physical Sciences as well as its
School of Engineering and Technology.
Cultivating Asia's Future Makers
This month, PSB launched
#PSBAFutureMakers, a movement to rally students, colleagues, partners and
friends of the Academy to share their aspirations and inspire like-minded
individuals from the region to become a force for good for their own
communities.
As part of that initiative,
PSB pioneered Singapore private education sector's first-of-its-kind
scholarship programme, the , which seeks to cultivate change makers for
the region, by recruiting scholars from across ASEAN member states with a focus
on the candidate's potential to make a meaningful social impact in his/her
community upon graduating from PSB.
"We're proud to see how much our mission has
resonated with our stakeholders in just these two years. With the strong
support from our student community, university partners, industry leaders, and
agents, I am thrilled at the limitless potentialities and the social impact
that we can collectively make as we forge ahead to revolutionize higher
education, and inspire more people to be forces for good in the region"said Brian San, Vice
President of Strategy and Partnerships, PSB Academy.
*PSB Academy's accolades:
**idstats Graduate
Employment Survey 2015 for PSB Academy: ***Pending regulatory
approval
About PSB Academy
Once
known as Singapore's Productivity and Standards Board, PSB Academy is known
today as "The Future Academy", with an approach to education that focuses on
what really matters: performance in the New Economy. The Academy was conferred
"Best Private Education Institution in Singapore" by the Business Excellence
and Research Group and earned a PRISM award for its "Outstanding Overall
Corporate Reputation programme" by the Institute of Public Relations
Singapore. It hosts over 12,000 students from over 50 nationalities in its
slate of certificate, diploma, degree and postgraduate programmes every year.
Students from the Academy enjoy excellent graduation outcomes: Around nine in
10 local/ international students found perm/temp employment within six months of
graduation; six in 10 benefited from pay raises and/or career progression; and
that graduates took 2.1 months on average to find employment. Learn more at: www.psb-academy.edu.sg .