(MENAFN- Muscat Daily) Muscat- National Publishing and Advertising (NPA) has recently appointed Mohamed Ali Bseyhia, as the digital strategist and business development head of Digital Dialogue, the digital arm of the NPA Group.
According to a press release, with the appointment of Bseyhia to Digital Dialogue, the NPA Group has further added to its team of experienced ad industry professionals.
Bseyhia, who hails from Tunisia, has worked in the digital marketing industry for more than ten years, having previously been employed by French multinational advertising and public relations company HAVAS. Besides HAVAS, he has also worked for other leading digital agencies namely KNSD, Streamerz, Eminence Tunis, Ze-Media and e-xclusivite, holding major digital advertising accounts during his time with all of them.
Ashok Suvarna, executive director, NPA Group, said, 'In a rapidly changing media industry, Digital Dialogue will not only offer clients visibility for their brands, but will drive sales through customer engagement online and help generate positive return-on-investment, where the winner is ultimately the client and the brand. Bseyhia brings with him a wealth of knowledge and experience, and I am pleased that he has joined Digital Dialogue. I know he will add considerable value to our team.'
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