(MENAFN- Gulf Times) Lulu Group International has partnered with the World Economic Forum in its new vision for agriculture initiative, which is the global initiative on shaping the future of food security and agriculture.
The mission of this initiative is to build inclusive, sustainable, efficient and nutritious food systems through leadership-driven, market-based action and collaboration, informed by insights and innovation, in alignment with sustainable development goals.
The initiative engages more than 600 organisations to strengthen food system and translate global-level commitment in to action on the ground. It is built around the New Vision for Agriculture (NVA), which advances food security, environmental sustainability and economic opportunity through a market-based and multi-stakeholder approach.
The initiative aims to strengthen global food systems by developing new insights to provoke action, facilitating collaboration to achieve healthy diets and sustainable landscapes, and providing a platform for action-oriented best practices exchange and achieve the new vision for agriculture by strengthening country-led multi-stakeholder collaboration in some 21 partnerships in Africa, Asia and Latin America.
Organisations like LVMH Moet Hennessy - Louis Vuitton, Nestle SA, Wal-Mart Stores Inc and PepsiCo Inc are the other major companies partnered with this initiative.
The World Economic Forum's new Vision for Agriculture Initiative has mobilised $10.5bn in investment commitments, of which more than $2.5bn has been implemented, catalysing more than 90 value-chain partnerships and benefiting over 10.5mn farmers to date.
The World Economic Forum Annual Meeting 2018, which takes place from tomorrow to 26 in Davos-Klosters, Switzerland, will convene under the theme: 'Creating a shared future in a fractured World.
A delegation from Lulu Group led by the chairman and managing director Yusuffali M A and including Ashraf Ali M A, executive director; Mohamed Althaf, director; and Adeeb Ahamed, managing director, LuLu International Exchange and Twenty14 Holdings; will make strong presence in the World Economic Forum Annual Meeting.
They will also participate in several important sessions including ‘India Welcome' reception and plenary sessions by India's Prime Minister Narendra Modi, and round-table discussion with Suresh Prabhu, India's Commerce and Industries Minister on 'Digital agriculture boosting farmers income through AI and technology.
LuLu Group has been a regular participant of the World Economic Forum since 2007 onwards.
This year's opening plenary will be delivered by Prime Minister Modi, the Prime Minister of India tomorrow, while US President Donald Trump will deliver a keynote address before the close of the meeting on January 26.
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